Social Media Manager

GWI; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Health & wellbeing benefits

4% pension matching

Hybrid and remote options

Learning & leadership development

DEI initiatives and volunteering

Job summary

GWI in London is seeking a Social Media Manager to shape and grow our social presence. You will craft a bold, data-driven voice for GWI, aligning content with business goals and brand objectives.

You will lead AI-powered storytelling and drive engagement across LinkedIn, X, Instagram, and emerging networks while partnering with executives and cross-functional teams. You will own editorial strategy, oversee content production, and develop advocacy programs with executives, employees, and

Qualifications

• Proven experience managing social media for B2B SaaS or tech brands.
• Ability to link social strategy to measurable business impact.
• Strong copywriting and storytelling across channels.
• Experience building advocacy programs with executives and employees.
• Strong community building and management across platforms.
• Analytical mindset with reporting and attribution capabilities.
• Familiarity with AI-powered content and emerging networks.

Responsibilities

• Shape, deploy, and evolve GWI’s social media presence aligned to business goals.
• Lead long-term social initiatives to strengthen brand and drive outcomes.
• Position GWI at AI-powered insights forefront across industries.
• Build and participate in industry conversations on social channels.
• Develop editorial strategy across brand, product, and corporate messaging.
• Oversee content production, publishing, and channel optimization.
• Develop and drive advocacy programs with executives and customers.
• Analyze KPIs and present insights to cross-functional teams.
• Collaborate with founder to elevate CEO voice and regular content.
• Ensure authentic representation on community-driven platforms.

Skills

Social media strategy

Content planning

Copywriting

Analytics

Brand storytelling

B2B SaaS experience

Advocacy programs

Community management

AI tooling

Education

Bachelor's degree in Marketing or related

Tools

Hootsuite

Sprout Social

Brandwatch

AI content tools

Job description

Office requirement: Hybrid, 2 days in office

Employment type: Permanent

Seniority level: Mid-senior level

Language: All stages of the recruitment process will be conducted in English

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Social Media Manager to play a key role in our Marketing Team in London If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As our Social Media Manager, you’ll:

Be responsible for shaping, deploying, and evolving GWI’s social media presence across all relevant channels. You’ll combine strategic thinking with hands‑on execution, ensuring our social presence is tightly anchored to business objectives and brand goals.

You’ll bring our social channels to life, telling GWI’s story in ways that are vibrant, insightful, and bold. By crafting a distinctive voice that GWI becomes known for, you’ll ensure our content delivers genuine value, drives thought leadership, and stands out across industries. From high‑level brand positioning to everyday engagement, you’ll make GWI’s channels places people want to follow, interact with, and share.

A critical part of this role will be positioning GWI at the forefront of AI‑powered insights in an increasingly agent‑driven world, ensuring our brand voice resonates across industries and audiences.

Sounds great, what will I be doing?

• Support the Head of Comms in building the social media strategy for GWI across all relevant channels, firmly anchored in business objectives.
• Lead long‑term social initiatives to strengthen brand positioning and drive measurable business outcomes.
• Showcase GWI as a leader in AI‑powered insights, aligning messaging with the evolving agent‑driven landscape.
• Ensure GWI is part of industry conversations across social channels.

Editorial & content management

• Develop the editorial strategy in alignment with GWI’s brand, product & corporate messaging, and key content.
• Collaborate with our Senior Events Exec on social media around major events.
• Coordinate the editorial committee across stakeholders (Marketing, GTM, Product, PR, Internal Comms, etc.), ensuring cohesive planning and execution.
• Oversee content production, publishing, and channel optimization.
• Champion creative storytelling approaches that make our channels dynamic, bold, and memorable.
• Manage the upload and amplification of GWI’s video output.
• Use tools, including AI tools, to produce “always‑on” content, as well as working with our Video Editor on higher‑level production of content.
• Develop and drive GWI’s Advocacy Strategy, spanning executives, customers, and employees.
• Build programs to empower advocates, amplify voices, and strengthen GWI’s reputation in AI, data, and insights.
• Engage communities across channels to foster meaningful relationships.
• Manage and grow GWI’s share of voice on community‑driven platforms (e.g., Reddit), ensuring authentic representation, active participation, and a distinctive voice in industry conversations.

Building our Founder profile

• Develop a channel‑specific social plan to elevate the voice of our Founder and CEO as a thought leader.
• Work with our Content Creators on regularly drafting content across industry goings on, product and innovation, GWI data, and customer insights.
• Own a schedule for CEO posts and lead on producing regular video and creative content, working with the CEO’s EA and a working group across PR, social and content.

Analytics, reporting & optimization

• Produce regular reporting and analysis of GWI’s social media KPIs, linking results to commercial impact.
• Present insights, trends, and recommendations to cross‑functional teams, leadership, and execs.
• Use data not just to optimize performance, but to identify opportunities to be bolder, more creative, and more impactful.
• Continuously refine tactics to maximize performance and ROI.

What do I need to bring with me?

• Proven experience in social media management, ideally with B2B SaaS or tech‑driven brands.
• Track record of developing social media strategies linked to measurable business impact.
• Strong knowledge of platforms including LinkedIn, X/Twitter, Instagram, TikTok, YouTube, and emerging networks.
• Exceptional content planning, copywriting, and storytelling skills.
• Experience building advocacy programs with executives, employees, and external champions.
• Experience in community building and management, nurturing engaged and active audiences.
• Proven experience managing brand presence and share of voice across community‑driven platforms (e.g., Reddit, Discord).
• Analytical mindset with strong command of reporting, attribution, and optimization.

Why Join Us

• Influence the global narrative of a fast‑scaling company with ambitions to define an emerging category.
• Work alongside senior executives and cross‑functional leaders where your impact is visible at the highest levels.
• Enjoy a fast‑paced, growth‑oriented culture with opportunities to make your mark and grow your career as the company scales globally.
• Own the opportunity to craft a unique social media voice for GWI that is bold, memorable, and industry‑defining.

What We Offer

At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

• Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
• Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
• Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
• Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
• Career growth – Accredited learning, leadership development, and global career mobility.
• Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that’s extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We’re happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.

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