Social Media Manager

Hyra; Greater London; Hybrid; GBP 50,000 - 61,000; Full time

Job summary

Hyra, a luxury lifestyle brand, is seeking a Social Media Manager to own strategy and execution across premium channels in London. You will craft captivating content, manage calendars, and lead engagement to elevate brand voice.

Experience with luxury or premium consumer brands is essential. The role involves creating social-first campaigns, monitoring performance, and reporting insights to optimise impact. This is a 6-month fixed-term contract, with office presence in London three days a week.

Qualifications

• Experience managing social media for luxury, premium, or high-end brands.
• Excellent copywriting and content creation skills.
• Strong understanding of Instagram and LinkedIn best practices.

Responsibilities

• Develop and manage social media strategies and content calendars across Instagram and LinkedIn.
• Create engaging social-first content, including captions, copy, content briefs, and creative concepts.
• Lead community management, responding to comments, messages, and audience conversations.
• Identify cultural and social trends to create timely, relevant content opportunities.
• Monitor performance, reporting on key metrics and providing recommendations for optimisation.

Skills

Luxury brand experience

Instagram

LinkedIn

Copywriting

Community management

Analytics

Job description

Social Media Manager Luxury Lifestyle Brand Up to £55,000

Location: London (3 days per week in the office)

Salary: Up to £55,000

Contract: 6-Month Fixed-Term Contract

We're looking for a Social Media Manager to join a highly regarded business operating within the luxury sector. This is an opportunity to take ownership of social media strategy and execution for a premium brand, creating exceptional content, driving audience engagement, and delivering campaigns that reflect a best-in-class customer experience.

Please note: Luxury brand experience is essential for this position. Candidates without demonstrable experience working with luxury, and/or premium consumer brands will not be progressed.

Key Responsibilities:

• Develop and manage social media strategies and content calendars across Instagram and LinkedIn.
• Create engaging social-first content, including captions, copy, content briefs, and creative concepts.
• Lead community management, responding to comments, messages, and audience conversations.
• Identify cultural and social trends to create timely, relevant content opportunities.
• Monitor performance, reporting on key metrics and providing recommendations for optimisation.

Key Skills:

• Proven experience managing social media for luxury, premium, or high-end consumer brands.
• Strong understanding of Instagram, LinkedIn, and broader social media best practices.
• Excellent copywriting and content creation skills.
• Experience with community management and audience engagement.
• Strong analytical mindset with the ability to turn data into actionable recommendations.

If you're a social media professional who understands premium audiences, luxury storytelling, and how to create content that drives engagement while protecting brand equity, we'd love to hear from you.

Rates depend on experience and client requirements