Social Media Manager

Central Office of Information; Glasgow; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading hospitality group in Scotland is seeking an experienced Social Media Manager to manage and grow their social media channels. You'll collaborate with teams to create high-quality visual content and develop strategies to increase engagement. Ideal candidates will have a degree in marketing and a deep understanding of social media platforms like Instagram and TikTok. This position offers a competitive salary and generous benefits.

Benefits

Wagestream access

30% off food and cinema tickets

Hotel and Apartment discounts

Flexible working opportunities

Qualifications

• Active knowledge of hospitality marketing and current trends.
• Deep understanding of Instagram and TikTok marketing best practices.
• Ability to create high-quality photos and videos.

Responsibilities

• Manage and grow social media channels for hospitality venues.
• Collaborate with teams to create engaging content.
• Plan and oversee content production, including photography.

Skills

Social media marketing

Content creation

Photography

Communication

Digital marketing

Education

Degree in marketing or related field

Tools

Canva

Job description

Who we are?

The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels, and more.

We are looking for an experienced and talented Social Media Manager to be part of the in-house marketing team. You will be responsible for the overall management of all Edinburgh Scotsman Hospitality venue’s social media channels.

What is in it for you?

As part of Scotsman Hospitality, you will have access to the following benefits:

• Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
• 30% off food and cinema tickets in all venues across Scotland.
• Hotel and Apartment discounts.
• Access to Scotsman Perks Benefits Portal.
• Flexible working opportunities.
• Career development through our Scotsman Steps training programme.

The Role

• Working towards KPIs such as growing followers, increasing interactions, and boosting pre-booked sales and revenue.
• Collaborating with the Operations team, in-house photographer, and videographer to ensure high-quality content that aligns with our strategy to grow social media reach and impact.
• Developing and executing social media plans for venues with specific targets, ensuring posts are visually appealing and showcase venue USPs. Working with the design team to create and update templated artwork.
• Planning and overseeing photography and videography, writing briefs, and attending shoots to ensure content quality.
• Expanding TikTok presence across the business, monitoring content, and providing training and support.
• Generating innovative ideas for content, nights, Instagram moments, and customer experiences to maintain a steady flow of fresh content.
• Collaborating with the Head of Digital Marketing on projects like Influencer Marketing and Competition strategies to ensure successful implementation.

The Person

The ideal candidate will have:

• A degree in marketing, communication, business, or similar; HND or equivalent is also acceptable depending on experience.
• Active knowledge of hospitality marketing, staying updated with latest trends and tools for high-standard social content.
• Deep understanding of social media marketing, especially Instagram and TikTok, including best practices, scheduling tools, and in-app features like swipe-ups, polls, and reels.
• A keen eye for aesthetics, capable of capturing and creating high-quality photos and videos.
• Ability to work with graphics, communicate effectively with designers, and familiarity with Canva or similar tools (training provided).
• Confidence in social media outreach, including engaging with customers, influencers, and collaborators via likes, comments, and DMs.

In return, we offer a competitive salary, generous benefits, flexible hours, and the chance to work with some of Scotland’s most exciting brands.

The Process

If you believe this role suits you, apply now, and our HR team will be in touch.