Social Media Manager

Iceland Foods; Connah's Quay; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company is seeking a Social Media Manager in Connah's Quay, UK. This role involves developing and executing social media strategies, managing a team, and analyzing performance metrics. Ideal candidates will have leadership experience and a deep understanding of digital platforms. Competitive salary and excellent benefits including 25 days holiday and discounts offered.

Benefits

25 days holiday plus 8 days bank holiday

15% store discount

Discounted gym membership

Educational sponsorship

Enhanced maternity/paternity leave

Long service awards

Qualifications

• Experience in managing social media platforms and content.
• Proven track record of increasing engagement through strategic content.
• Ability to lead teams and projects effectively.

Responsibilities

• Develop and execute social media strategies for various platforms.
• Manage content calendars and oversee community engagement.
• Analyze performance metrics to drive continuous improvement.

Skills

Deep understanding of platform-specific features

Content marketing skills

Data interpretation and strategy formulation

Leadership skills

Familiarity with content creation tools

Knowledge of paid media strategies

Tools

Canva

Sprout Social

Meta Business Suite

Job description

As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams.We understand that success is achieved through our people, and we are searching for a Social Media Manager to join our growing business.Purpose of the role:We're seeking a strategic and creative Social Media Manager to lead our social media efforts and grow our digital presence. You'll be responsible for developing and executing platform-specific strategies, managing content calendars, overseeing community engagement, and analysing performance metrics to drive continuous improvement. This role will manage two direct reports. This role is ideal for someone who understands the power of storytelling, thrives in a fast-paced environment, and knows how to turn insights into action.In this role you can expect to have :

• Deep understanding of platform-specific features, algorithms, and audience behaviours (Instagram, TikTok, X, Facebook, etc.).
• Awareness of emerging platforms and trends.
• Knowledge of content marketing, brand positioning, and campaign planning.
• Understanding of paid media strategies (e.g., Meta Ads).
• Familiarity with KPIs like engagement rate, reach, impressions, CTR, conversions.
• Ability to interpret data and translate insights into strategy.
• Understanding of audience segmentation, personas, and engagement tactics.
• Knowledge of storytelling, tone of voice, and visual branding.
• Leadership and management experience.
You should apply if you have experience of:
• Content Creation Tools: Canva , CapCut, etc.
• Scheduling & Management Tools: Sprout Social, Meta Business Suite etc.
• Basic Video Editing: For reels, TikToks, and short-form content.
• Paid Ads Management: Running and optimizing campaigns on Meta and TikTok.
• Leadership and management skills.
  
  A competitive salary with an excellent benefits package
• 25 days holiday, plus 8 days bank holiday
• 15% store discount, 30% club individual restaurant discount
• Discounted gym membership
• Charity fundraising events
• Educational sponsorship
• Enhanced maternity/paternity leave
• Long service awards
• Reward & recognition