Social Media Manager

THREADS; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A luxury fashion brand in London is seeking a Social Media Manager to lead their social media strategy. You will manage a team and be responsible for creating and delivering engaging content across platforms like Instagram and TikTok. The ideal candidate has over 6 years of experience in social media, a deep understanding of trends, and a passion for luxury fashion.

Qualifications

• 6+ years working in social media.
• Experience in the luxury industry is desirable.
• Ability to balance creativity with commercial needs.

Responsibilities

• Oversee a team of 2 to develop the social community.
• Manage social media output across various channels.
• Deliver content that aligns with the Threads Styling brand.

Skills

Creative thinking

Commercial acumen

Understanding of global social media trends

Knowledge of influencers

Crisis communications recommendations

Attention to detail

Tools

Social media management tools

Job description

As a social content first business, social media is core to the Threads marketing ecosystem. The Social Media Manager will play a pivotal role in our growing business as we scale fast to reach our next phase of business. As Social Media Manager you will oversee a team of 2 to develop our growing social community and manage our social media output across channels, delivering first-to-market best in class content that fits the Threads Styling brand. You are obsessed with social content and have a strong understanding of the global social media landscape. You deeply understand social media platforms, the algorithms and have connections with Meta, TikTok and Snapchat.

• A clear understanding of global social media trends that resonates with the Gen Z and millennial audience.
• Creative thinker with solid commercial acumen.
• Up-to-date with the luxury fashion brand landscape, fashion trends and designers.
• Up-to-date with hashtags and best practice social media techniques.
• Excellent knowledge of influencers and familiarity with working with PR to drive key social media metrics.
• In-the-know about consumer trends, specifically in the luxury and lifestyle sectors.
• Comfortable providing recommendations for crisis comms.
• Understanding of paid strategies across social platforms , including best metrics and KPIs to set in support of organic content strategy.
• Competency with social media management tools for reporting and analytics, scheduling, influencer management and social listening
• Ability to pivot quickly and stay calm under pressure

Technical Abilities

• Native use of social media platforms, specifically - Instagram, Tik Tok, Snapchat, Pinterest, YouTube, Facebook and Whatsapp.
• Excellent attention to detail, specifically when it comes to brand partner guidelines, copy and visual direction.

Abilities/Experience

• 6+ years working in social media
• An absolute obsession with and love of social content.
• Comfortable working as part of a hyper-growth business in a fast paced and ever-changing industry.
• Luxury industry experience is desirable.
• An ability to balance art and science delivering creative, first to market ideas that support commercial
• Champion a test and learn approach.
• Growth mindset and collaborative approach.