Social Media Manager

Peacocks; Cardiff; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading fashion retailer in Cardiff is seeking an experienced Social Media Manager to develop and execute effective social media strategies. You will be responsible for growing the company's social following and enhancing brand awareness through innovative content. The ideal candidate has over 5 years of experience in social media management and demonstrable skills in content marketing and leadership. This role offers a dynamic work environment with opportunities for creative input.

Qualifications

• 5+ years of relevant experience in a social media role.
• Strong project management skills.
• Ability to write engaging copy.

Responsibilities

• Creating and implementing social media strategies to increase brand awareness.
• Managing social media channels and scheduling posts.
• Monitoring social media analytics to track performance.

Skills

Content marketing

Influencer marketing

Leadership

Project management

Analytical skills

Creativity

Education

Degree in Marketing, Social Media, or related field

Tools

Social media management tools

Job description

Here at Peacocks we have a fantastic opportunity for an experienced Social Media Manager to join our Marketing department at our Head Office in Cardiff.

We are seeking an experienced Social Media Manager to join our Peacocks Marketing Team. This role would be responsible for developing and implementing the organic social media strategy with the aim of growing our social following and increasing brand awareness and engagement.

This position would suit someone who has a strong understanding of content marketing, organic social channels and Influencer marketing with a proven track record of growing social networks.

Day-to-day tasks include:

• Creating and implementing comprehensive social media strategies with the purpose of increasing brand awareness, customer engagement, social followers and sales
• Developing a Content Strategy and creating a short and long term content calendar to deliver the right mix of content messaging and formats
• Managing the Peacocks social media channels, including planning, creating and scheduling organic posts
• Generating engaging content aligned to social media platforms, trends and audiences
• Keeping track of competitor social activity to identify opportunities and stay ahead of emerging social media trends
• Staying updated on the latest social media features and best practices across different platforms.
• Working collaboratively with external agencies on content development
• Identifying and working with external partners on competitions and campaigns to drive new followers and engagement with our current database
• Monitoring social media analytics to track performance and generate regular reports to be shared with senior management teams
• Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
• Regular audit of Social Media channels tracking against set KPIs
• Monitoring and responding to customer feedback, comments and social media posts
• Working collaboratively with cross-functional teams, including, E-Commerce, Creative, and PR, to establish cohesive and successful campaigns
• Developing a strong Influencer Strategy aligned to business goals, product priorities and agreed KPIs

Skills and qualifications

Essential

• Marketing or Social Media Qualification: A degree (or equivalent) in Marketing, Social Media, or a related field
• 5+ Years’ relevant experience :Strong background and experience in a previous Social Media role
• Leadership and team management skills: Previous management experiencewith the ability to coach and mentor
• Strong project management skills: Proficiency in planning, managing, and successfully launching campaigns on time and within budget
• Excellent communication skills: Ability to write engaging copy, respond to inquiries, and effectively communicate with stakeholders across the business
• Creativity: Generating fresh and innovative content to capture audience attention.
• Analytical skills: Interpreting data to identify insights and make informed decisions about social media strategy.
• Multitasking: Managing multiple social media accounts and tasks simultaneously and under pressure.
• Graphic design skills: Basic understanding of design principles to create visually appealing content.
• Technical proficiency: Familiarity with social media management tools and analytics platforms.
• Collaboration and teamwork: Successfully work as part of a cross-functional team to achieve aligned goals and objectives

Desirable

• Fashion Retail Experience: Background and experience in fashion or retail.