Social Media Manager

My Carry Potty

Bournemouth

Hybrid

GBP 35,000 - 52,000

Full time

14 days+

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Benefits offered by this job

Ownership of channel

Mentorship from Marketing Director

Growth opportunities

Impact on business

Collaborative team culture

Mission-driven brand

Job summary

My Carry Potty is seeking a strategic Social Media & Content Manager to own our brand presence across Instagram, TikTok, Facebook, and YouTube. You will lead content strategy, edit video, design visuals, and experiment with AI tools, reporting to the Marketing Director.

Based in Bournemouth or remote for exceptional candidates, you’ll drive growth in UK and US markets. This hands-on, high-ownership role offers the chance to shape a fast-growing family business and contribute directly to its

Qualifications

3+ years running social for a consumer brand with hands-on content.
Proven growth results and ability to work with limited resources.
Strong video editing portfolio across short-form content.
Experience with Meta and TikTok platforms is a plus.

Responsibilities

Own organic social strategy and daily content production.
Plan and run 2–3 posts daily across platforms.
Shoot/edit short-form video with CapCut/PR/Final Cut.
Create graphics with Illustrator/Photoshop/Canva.
Collaborate with Marketing Director on multi-channel campaigns.

Skills

Social media management

Video editing

Graphic design

AI tooling & experimentation

Strategy & storytelling

Tools

CapCut

Premiere Pro

Final Cut Pro

Adobe Illustrator

Photoshop

Canva

Runway

Midjourney

ChatGPT

Claude

Gemini

Job description

We are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US and beyond.

Role Overview

About Us

Role Overview

Are you a creative powerhouse who lives and breathes social media? Can you craft trend-aware content that drives engagement, builds community, and converts?

We're looking for an experienced Social Media & Content Manager who is a strategic thinker, video editing wizard, graphic design guru, AI workflow optimiser, and trend-spotter all rolled into one. You'll take full ownership of our social media and brand presence across multiple channels.

Ownership is the key word. We're a small team and there's no content calendar waiting for you. You'll agree the strategy and the targets with our Marketing Director, and from there you decide what gets made, when it goes out, and what we try next. Your work is visible to the Marketing Director and the founders the day it goes live, which is both the best part of this job and the hardest part of it.

Location:We are based in Bournemouth but are open to remote work for exceptional candidates located outside of Dorset.

Key Responsibilities

Social Media Strategy & Content Production

Take full ownership of our organic social presence - you set the plan, we agree the targets
Build and run your own content calendar and testing roadmap
Create, edit, and publish 2–3 pieces of polished content daily across Instagram, TikTok, Facebook, and YouTube
Shoot and edit short-form video using CapCut, Premiere Pro, or Final Cut Pro
Design graphics using Adobe Illustrator, Photoshop, and Canva
Develop content pillars that drive engagement and meet KPIs
Grow organic reach so paid amplifies what's already working rather than carrying sales alone

AI Tools & Workflow Optimisation

Leverage AI tools (Claude, Gemini, ChatGPT, Midjourney, Runway, etc.) to enhance speed and quality
Test latest AI developments weekly and integrate into workflows
Use AI for ideation, copywriting, image generation, and video enhancement

Multi-Market Content & Conversion Focus

Create content that resonates across UK and USA
Craft attention-grabbing hooks that stop the scroll in the first two seconds
Design strategic CTAs that drive conversions
Monitor trends daily and adapt to My Carry Potty's brand voice

Campaign Execution & Operations

Work with Marketing Director to plan and execute multi-platform campaigns
Coordinate launches across social, email, and paid ads
Deliver campaign assets on brief and on deadline, first time
Complete tasks independently and troubleshoot issues proactively

How You'll Be Measured

A simple scorecard, reviewed monthly. Baselines set in week one, targets agreed by day 30:

Output- consistent daily volume across platforms
Organic reach- monthly views and videos breaking out past target
Engagement quality- engagement rate, saves and shares
Conversion contribution- content that measurably drives traffic and sales
Initiative- what you launched that nobody asked you to launch

Must-Have Skills

Core Competencies

3+ years running social for a consumer brand, where you personally produced the content
Experience inside a scaling brand - somewhere growing fast, with a small team and limited resource
Advanced video editing (CapCut, Premiere Pro, or Final Cut Pro) with strong portfolio
Proficiency in Adobe Illustrator and/or Photoshop
Demonstrable organic growth results - an account you took from A to B, with the numbers
Hands-on experience with AI content tools and willingness to experiment with emerging platforms
Familiarity with Meta and TikTok advertising platforms
Understanding of consumer psychology and conversion-focused copywriting

Work Style