Social Media Lead EMEA (Remote)

OptiRoi Media; London; Remote; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Social Media Lead for Europe, where you will shape the brand's social narrative and engage with the vibrant crypto community. This role is perfect for a creative individual with over a decade of experience in social media and brand marketing, particularly within the crypto or web3 space. You'll be at the forefront of innovative campaigns, collaborating with influencers, and crafting compelling content that resonates with audiences across various platforms. If you thrive in a dynamic environment and are passionate about driving cultural moments through social media, this is the opportunity for you.

Benefits

L&D programs

Education subsidy

Team building programs

Company events

Qualifications

• 10+ years of experience in social media and brand marketing.
• Deep understanding of crypto culture and web3 ecosystem.

Responsibilities

• Lead social storytelling across multiple platforms including X, Instagram, and TikTok.
• Collaborate with influencers to create engaging community programs.

Skills

Social Media Marketing

Brand Marketing

Influencer Collaboration

Creative Storytelling

Trend Analysis

Problem Solving

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Social Media Platforms (X, Instagram, TikTok, Discord)

Job description

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles:We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

As Social Media Lead for Europe, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content. You will lead the global social team towards big ideas, innovative executions with crypto influencers, and help grow our social communities. You will work with social media managers to define our storytelling on social especially across Europe, bring day-to-day posts to life and jam with influencers to figure out how to crack the next big cultural moment.

What You’ll Be Doing

1. Ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat and TikTok.
2. Work with influencers to create socially charged community programs, video content and memes.
3. Generate interesting influencer briefs and prompts.
4. Grow and galvanize a community of crypto and OKX evangelists.
5. Continuously explore new trends to stay ahead of the curve and deliver innovative social content.
6. Generate strategic framework and copy for brand and product campaigns that bring home our brand's unique tone of voice and distinctive style.
7. Collaborate with internal departments to establish campaign objectives, align distribution requests and complete tasks.
8. Create SOPs for effective cross-functional collaboration, resolve conflicts and motivate the team to bring their most creative self to work every day.

What We Look For In You

1. 10+ years of experience in social media and/or brand marketing.
2. Previous experience in crypto or web3 and/or deep understanding of its culture and ecosystem.
3. Previous experience creating for social media channels X, Instagram, TikTok, Discord.
4. Social capital and experience with top creators and influencers in Europe.
5. You love and live memes - from classic memes to irl trends, you know what's going on in popular culture.
6. You get your dopamine from creative taglines and social first storytelling.
7. You have framework thinking and an owner mentality.
8. Portfolio that demonstrates your strategic, conceptual, and design skills.
9. Exceptional communication skills in English.
10. Problem-solver and flexible to adapt to the ever-evolving climate of social media.
11. Prioritization skills and ability to manage timely social projects and evergreen campaigns.

Nice to Haves

L&D programs and Education subsidy for employees' growth and development.

Various team building programs and company events.

More that we love to tell you along the process!

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