Social Media Lead (Creative)

BEAUTY BAY; Salford; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading beauty retailer is seeking a Social Media Lead to drive content creation and channel management across platforms including Instagram and TikTok. The ideal candidate will have experience in the beauty or lifestyle sectors and extraordinary copywriting skills. Join a vibrant team that values creativity and fosters a supportive and inclusive environment.

Benefits

Generous staff discount scheme

Regular team socials

Relaxed working environment

Breakfast provided

Early finish on Fridays

Casual dress code

Qualifications

• Proven experience managing social media accounts for beauty, fashion, or lifestyle brands.
• Strong creative eye for visual storytelling.
• Exceptional copywriting skills with a flair for engaging content.

Responsibilities

• Create and produce engaging content across Instagram, TikTok, Pinterest, and YouTube.
• Manage daily operations and growth of social channels.
• Engage with the online community to build loyalty.

Skills

Social media management

Content creation

Copywriting

Trend analysis

Data interpretation

Tools

CapCut

Canva

Adobe Premiere

Final Cut

Job description

We’re looking for a new Social Media Lead to join the BEAUTY BAY social team!

As our Social Media Lead, you’ll be the creative force behind our social channels, from ideation to execution. You’ll help build and grow our presence across Instagram, TikTok, Pinterest, and YouTube by creating thumb-stopping content, engaging copy, and making data-led decisions. You’ll be the social-first storyteller, always on top of what’s trending and ready to react in real-time.

Responsibilities

• Content Creation - Film, edit, and produce high-quality, engaging content across all channels, especially short-form video (Reels, TikToks, YouTube Shorts). Whilst also up for being on camera for employee generated content pieces.
• Channel Management: Own the day-to-day management and growth of our Instagram, TikTok, Pinterest, and YouTube channels.
• Trend Spotting & Disruptive storytelling: Stay ahead of trends in beauty, pop culture, and social media to keep our content fresh, relevant, and reactive.
• Copywriting: Write compelling captions and social copy that reflects our brand tone and voice, whilst tailoring to each social channel based on target audience.
• Analytics & Reporting: Monitor performance, track KPIs, and optimise content strategies based on insights.
• Community Engagement: Engage with followers, creators, and the beauty obsessed to build a strong and loyal online community.
• Collaboration: Work closely with creative, marketing, and product teams to align messaging and campaign delivery.

About you

• Proven experience managing social media accounts for beauty, fashion, or lifestyle brands.
• Strong creative eye for visual storytelling; filming, editing, and producing content is second nature to you.
• Skilled in tools like CapCut, Canva, Adobe Premiere, Final Cut or similar.
• Deep understanding of platform-specific content styles and best practices.
• Analytical mindset – confident interpreting data to drive decisions.
• Exceptional copywriting skills with a flair for fun, engaging, and brand-aligned content.
• Passionate about beauty and the evolving landscape of digital culture.
• Highly organized, agile, and responsive to trends and opportunities in real-time.

If you would like to apply for this role please submit your CV and application via Linkedin or submit your CV with portfolio to: [e-mail]

What we offer

We like a relaxed working environment and there’s always a buzz about our offices, breakfast is on us, we finish earlier on Fridays and we have a casual dress code. We offer a generous staff discount scheme, regular team socials and more….

There’s nothing that excites us more than hiring great talent, fuelling it, then letting it fly. We’d love to hear from you today, so get in touch with our Talent team @ [e-mail]

Here at BEAUTY BAY we want all of our colleagues to be able to bring their true selves to work. As an employer we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.