Social Media Lead (12 Month Contract)

JR United Kingdom; Windsor; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company in confectionery seeks a Social Media Lead to enhance their presence on social media channels. The role involves managing campaigns, analyzing performance data, and building strong brand identity across platforms. Join a diverse team committed to innovative strategies and continuous learning.

Benefits

Top-tier learning and development support

Access to Mars University

Competitive salary and benefits

Bonus scheme

Qualifications

• Extensive experience in a marketing role focusing on content and social media.
• Proven experience managing agency partners.
• Strong ability to analyze data and trends for strategy development.

Responsibilities

• Lead social media campaigns and develop content calendars.
• Measure social performance and translate data into actionable insights.
• Identify emerging trends and recommend innovative strategies.

Skills

Content Development

Social Media Strategy

Data Analysis

Relationship Building

Copywriting

Job description

Job Description:

We aim to reinvigorate our presence on our confectionery branded social media channels to enhance relevance and engagement with consumers. We are seeking a talented, specialist Social Media Lead to join our team.

What are we looking for?

• Extensive experience in a relevant marketing role focusing on content and social media development and execution.
• Ability to analyze data and trends to derive insights and develop strategies.
• Experience in managing multiple social brands within an organization.
• Expertise in social brand building, including developing brand identity and tone of voice, with creative translation skills.
• Strong relationship-building skills across internal departments and external partners, managing complex stakeholder networks.
• Comfort with ambiguity and navigating complex, changing environments within a global organization.
• Proven experience managing agency partners.
• Copywriting experience; developing low-fidelity content is a plus but not essential.

Key Responsibilities:

• Lead social media excellence in the UK market, managing social campaigns, reactive content, and influencer collaborations. Develop content calendars across platforms, utilizing regional tools and key calendar opportunities.
• Use appropriate tools to measure social performance, define KPIs, and translate data into actionable insights to optimize content and drive business outcomes.
• Identify emerging social media trends and technologies, recommending innovative strategies to enhance brand presence.
• Act as a social brand guardian for Mars, ensuring compliance with brand guidelines, legal, health, and marketing restrictions, and promoting these standards internally and externally.

What can you expect from Mars?

• Work with diverse, talented colleagues guided by the Five Principles.
• Join a purpose-driven company committed to building a better future.
• Receive top-tier learning and development support, including access to Mars University.
• Competitive salary and benefits, including a bonus scheme.

Mars is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Assistance or accommodations for applicants with disabilities are available upon request.