Social Media Lead

OTE

Overview

Social Media Lead

Nationwide (HYBRID)

Lookers is seeking a talented Social Media Lead to join our marketing team. The Social Media Lead is responsible for developing and executing a high-impact social media strategy that enhances brand awareness, engagement, and conversion. They oversee content direction, manage campaigns, analyse performance data, and collaborate with internal and external teams to drive innovation and growth. Acting as a key stakeholder in the digital marketing team, they ensure social media efforts align with business objectives and audience expectations. Their purpose is to drive the overall social media strategy, ensure alignment with business goals, and oversee execution across platforms. The Social Media Lead takes ownership of strategy, performance analysis, and team leadership.

Responsibilities

1. Strategy & Planning

• Develop a social media strategy that positions the brand as a leader in the automotive space.
• Align content with key industry events, vehicle launches, and brand milestones.
• Stay ahead of trends in EVs, off-road, performance vehicles, and customisation to engage the right audience.

2. Content & Campaign Management

• Oversee the creation of engaging automotive content, including car showcases, behind-the-scenes footage, customer testimonials, and technical deep dives.
• Plan and execute launch campaigns for new models, aftermarket products, or customisation kits.
• Utilise video, reels, and live content to engage car enthusiasts and potential buyers.
• Work with designers, copywriters, and video teams to ensure a strong brand voice and visual identity.
• Plan and execute paid and organic campaigns to drive reach, engagement, and conversions for Group Pages. Work with the digital content team to oversee production of content for brand pages.
• Oversee site content - provide training and support for local site champions, audit content, and share best practices to ensure compliance.
• Optimise content and campaigns based on analytics and audience insights.

3. Community Engagement & Brand Advocacy

• Build relationships with automotive influencers, journalists, and content creators.
• Engage with enthusiast communities, forums, and car clubs to boost organic reach.
• Manage user-generated content, customer stories, and dealership collaborations.
• Manage crisis communication and reputation management in collaboration with internal teams if necessary.

4. Performance Analysis & Optimisation

• Track engagement metrics like shares, saves, and video completion rates, which are crucial in the auto industry.
• Monitor sentiment analysis to gauge brand perception.
• Adjust strategy based on real-time data and consumer insights.

5. Team Leadership & Collaboration

• Mentor the team to create automotive-focused content, ensuring a mix of brand storytelling and product education.
• Collaborate with dealerships, sales teams, and marketing to align messaging.
• Work with internal teams to manage brand reputation, to ensure consistency.
• Collaborate with paid media teams to optimise performance and budget allocation.

6. Budget & Paid Media Strategy

• Oversee social media ad spend for targeted automotive campaigns, including lead generation.
• Optimise campaigns across platforms like Instagram, TikTok, YouTube, and LinkedIn, depending on audience segmentation.

Oversee partnerships with agencies, freelancers, and third-party vendors as needed.

Qualifications

The ideal candidate will be highly organised, ambitious, and have a proactive, positive attitude. Strong analytical skills, creativity, and meticulous attention to detail are essential for this role, as is the ability to collaborate with team members across multiple projects and meet deadlines. Full training will be provided as part of your induction and ongoing learning, allowing you to expand your knowledge of the automotive sector.

Joining Lookers as a Digital Marketing Executive offers opportunities for personal growth and career advancement. You will have the chance to work in a fast-paced environment, manage diverse projects, and contribute to the company's overall marketing success within the dynamic automotive industry.

Ability to build effective professional relationships, manage multi-channel marketing with creative brand communications and campaigns, and experience in effectively managing digital campaigns and driving performance. Great at report writing with knowledge of Google Analytics preferred.

About Us

Lookers are proud to be one of the top three motor vehicle retailers in the UK, representing 32 vehicle manufacturers, selling and servicing a huge range of cars at over 150 franchised dealerships across hundreds of locations throughout the UK & Ireland. We recognise the hard work, flexibility, and commitment of our people, so we offer an industry-leading benefits package. This includes competitive basic salaries plus:

• Enhanced holidays that increase with service.
• Eligibility to join one of our car schemes.
• Critical illness cover after 2 years and Life Assurance.
• Smart Health - free access to support 24 hours a day, 365 days a year.
• Enhanced paid maternity, paternity, and adoption leave.
• For some roles, a company car and additional earning potential through commission or bonus.

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people and we like to celebrate and encourage success at all levels with our annual Lookers Excellence Awards. So? What are you waiting for?

Lookers are an equal opportunities employer. We are committed to a working environment that is free from all types of discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application is successful, we will conduct relevant employment checks prior to you starting with us. Depending on the role and responsibilities, these could include us verifying your recent employment, address, and credit history. We may also conduct a criminal record check and a driving licence check.