Social Media Lead

The provided job description is comprehensive and covers key responsibilities and skills required for the role. However, it could benefit from improved formatting for better readability and clarity. Minor adjustments include organizing the content with clearer headings, consistent use of bullet points, and removing redundant phrases. Here is a refined version:

Social Media Manager Role

The purpose of this role is to execute best social media practices and strategies across ID UK social channels. This includes a data-oriented approach combined with a creative mindset to optimize all organic and community content. The ideal candidate will have expert knowledge of main social media platforms, community management, organic growth, and content creation, with the ability to adapt to changing business and market conditions. Working in a fast-paced environment, this role will manage a team of social media executives and assistants, overseeing daily social media requirements and working on innovative social campaigns.

Responsibilities

• Collaborate with stakeholders such as Third Party Brand, Influencer and Activation Teams, Studio, and Paid Social to ensure content is distinctive, timely, relevant, and executed to high standards on each platform.
• Work towards KPIs related to growth, engagement, and quality of output as set by the Social Lead.
• Develop the team by setting KPIs, targets, and plans, motivating and engaging team members to achieve these goals.
• Manage a team of Senior Executives, Executives, and Assistants to distribute workload evenly, drive projects, and deliver key initiatives using project management tools.
• Liaise with internal departments such as buying, merchandising, content, and offline marketing on key initiatives.
• Manage the social media budget for JD UK across JD Sports and JD Football channels.
• Ensure the team adopts a data-led approach to content and platform performance.
• Achieve traffic KPIs including revenue, sessions, and COS, leveraging relevant background experience.
• Develop and implement channel-specific strategies in collaboration with the social lead, including reactive strategies.
• Work with social lead and suppliers on channel innovation to keep JD at the forefront of new functionalities.
• Maximize incentives and the JD single customer view by working closely with senior social executives.
• Maintain an overview of all JD own brand and third-party brand campaigns, ensuring appropriate responses and actions.
• Collaborate with peers such as Social Media Analysts and Community Managers for effective teamwork and communication.
• Ensure regular, standardized reporting within the team and department.
• Represent the business at events, capturing and uploading relevant content across social platforms.

Skills and Experience

• Management experience within a social media role is essential.
• Proven track record in leading social media strategies for large organizations.
• Experience managing significant social media budgets with a focus on ROI.
• Ability to grow social media accounts in engagement and revenue through data analysis.
• Strong functional competence and confidence.
• Experience in contract negotiations and onboarding new platforms at scale.
• Capability to deliver full social media campaigns from concept to evaluation.
• Adaptability to changing tactics and environments.
• Skills in formulating multichannel social media strategies.
• Ability to influence and operate effectively in a fast-moving environment.