Social Media Lead

Thornton & Lowe; Bolton; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

A leading bid consultancy in Bolton is seeking a Social Media Lead to manage and deliver engaging content across platforms such as LinkedIn and Instagram. The role involves planning campaigns, analyzing performance, and fostering client engagement. Ideal candidates will have at least 2 years of experience in social media management and strong communication skills. The position offers flexible hours and opportunities for professional development.

Benefits

Creative and collaborative team environment

Training and professional development opportunities

Flexible holidays and healthcare schemes

Supportive and inclusive workplace culture

Qualifications

• At least 2 years’ experience managing social media channels professionally.
• Experience writing copy and creating visual content for platforms including LinkedIn and Instagram.
• Understanding of social media for B2B audiences.

Responsibilities

• Lead and deliver engaging social media content and campaigns.
• Plan and schedule content across multiple platforms.
• Review analytics and prepare monthly reports.

Skills

Social media management

Copywriting

Visual content creation

Data analysis

Engagement strategy

Client communication

Tools

Metricool

Zoho

Loop

WordPress

Google Analytics

Job description

Location

Bolton (Hybrid/Remote options available)

Salary

£28,000 - £36,000 per annum (Dependent on experience)

Hours

Full-time or Part-time considered, flexible core hours arrangements available

About the Role

We are looking for a creative and confident Social Media Lead who understands how content drives engagement and how engagement supports business growth.

You will be responsible for planning, creating, and delivering organic and paid social media campaigns across Thornton & Lowe, our brands, and our clients, as part of our outsourced marketing service.

Qualifications & Experience

• At least 2 years’ experience managing social media channels professionally
• Experience writing copy and creating visual content for platforms including LinkedIn and Instagram
• Understanding of social media for B2B audiences, with experience growing accounts and driving engagement
• Confident planning and managing content calendars
• Comfortable using scheduling and project tools such as Metricool, Zoho, Loop, WordPress, & Google Analytics
• Able to analyse performance data and provide insights to improve results
• Experience supporting brand visibility and lead generation through organic content
• Strong attention to detail and a good grasp of tone, audience, and platform differences
• Experience with paid social campaigns (LinkedIn, Facebook, or Instagram)
• Knowledge of content strategy, funnel stages, and campaign planning
• Familiarity with UTM links, Meta Business Suite, or LinkedIn Campaign Manager
• Understanding how different platforms work, keeping up with trends, and using insights to inform decisions and reporting
• Agency experience or managing multiple brands/accounts
• Confident presenting ideas and updates to stakeholders or clients
• Excellent written and verbal communication skills

Key Responsibilities

• Lead and deliver engaging social media content and campaigns to support visibility, engagement, and lead generation for Thornton & Lowe, our brands, and clients
• Plan and schedule content across LinkedIn, Instagram, and Facebook
• Write copy and design or brief visuals in line with brand guidelines
• Manage a content calendar supporting key campaigns and priorities
• Post and monitor content, respond to interactions
• Share content via social media and blogging platforms to increase reach and engagement
• Advise on post formats, hashtags, tone, and timing to boost engagement
• Review analytics, prepare monthly reports, and suggest improvements
• Collaborate with team members to align content with SEO, design, and campaign goals
• Support marketing clients with social media setup, management, and advice
• Work closely with others to shape campaigns, build consistency, and report on performance

About Thornton & Lowe

A leading bid consultancy helping small and medium businesses win public sector contracts. We offer training in bidding and procurement, supported by an expert team focused on continuous improvement. With over 14 years of experience, you will join a high-performing team.

Why You'll Love Working With Us

• Creative and collaborative team environment
• Support from experienced colleagues
• Training and professional development opportunities
• Meaningful work that makes a difference
• Projects promoting environmental sustainability
• Flexible holidays and healthcare schemes
• Community impact initiatives
• Supportive and inclusive workplace culture

Our Commitment

We foster an inclusive and diverse workplace, ensuring equal opportunities for all candidates. For additional support during the application process, contact [e-mail].

Next Steps

Applications will be screened against key criteria. Successful candidates will be contacted by phone. Due to volume, only shortlisted applicants will be responded to within 28 working days. Unsuccessful applicants may be added to our talent pool for future opportunities.