Social Media Executive - onefinestay Social Media & Content Creation · London

Up World; London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

An established industry player in luxury travel is seeking a dynamic Social Media Executive to elevate their online presence. This role involves creating engaging content, managing community interactions, and analyzing performance metrics to drive brand growth. If you have a passion for social media and a flair for creativity, this is your chance to make a significant impact in a vibrant and innovative environment. Join a team that values creativity and offers opportunities for professional growth while working with luxury hospitality brands.

Benefits

Discounted stays at Accor Hotel Group

25 Days Holiday + bank holidays

Birthday off

Health care cash plan

Additional Leave entitlements

Qualifications

• Experience in social media marketing, especially in luxury hospitality.
• Strong understanding of key social platforms like Instagram and TikTok.
• Proven ability to create visually compelling content.

Responsibilities

• Develop and schedule engaging content for various social media platforms.
• Monitor and engage with followers to strengthen community loyalty.
• Track key metrics and prepare reports on social media performance.

Skills

Social Media Marketing

Content Creation

Community Engagement

Performance Analysis

Trend Monitoring

Education

Bachelor's Degree in Marketing or related field

Tools

Canva

Photoshop

CapCut

Social Media Analytics Tools

Job description

At onefinestay, we open doors to the most exquisite homes, villas, and chalets in the world’s most sought-after destinations, offering exceptional service to both guests and homeowners. Since launching in London in 2010 and joining the Accor group in 2016, we've redefined the luxury travel experience. Our goal is to make every stay unforgettable through unmatched personal service and hospitality.

We are looking for a Social Media Executive to manage and grow our presence across key social platforms, including Instagram, TikTok, Facebook, Pinterest, and LinkedIn. In this hands-on role, you will bring our social strategy to life, creating content, engaging with our audience, and helping expand our brand’s reach. If you're passionate about social media, love staying ahead of trends, and have a love for travel and luxury hospitality, we want to hear from you!

As Social Media Executive, you will play a crucial role in creating and curating content that resonates with our audience and amplifies our brand in the luxury travel space. You’ll work closely with the Head of Brand & Marketing and the wider team to develop social media strategies, engage with our community, and track performance across multiple channels. Your creativity and attention to detail will help elevate our voice and drive engagement.

What you'll do...

Content Creation & Posting:

• Develop, create, and schedule engaging content tailored for Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
• Collaborate with the Content Manager to plan and produce organic content that engages our social media audience.
• Work with internal teams and external creators to source high-quality visuals and copy that align with the brand’s aesthetic and tone.
• Write compelling, on-brand copy for social media posts.

Community Management & Engagement:

• Monitor and engage with followers and influencers in a timely, brand-appropriate manner.
• Foster relationships with community members to strengthen loyalty and advocacy.

Performance Analysis & Reporting:

• Track and analyse key social media metrics (engagement, reach, traffic, conversions) to identify insights.
• Prepare regular reports on social media performance, offering actionable recommendations for improvement.

Post Boosting:

• Manage and optimise boosted post campaigns to increase reach, engagement, and follower growth across social channels.
• Work with agencies to ensure consistency and share insights on campaign performance.

Trend Monitoring & Innovation:

• Stay up-to-date with social media trends and new content formats, identifying opportunities for innovation.
• Champion creative experimentation and test new ideas to keep the brand at the forefront of luxury travel conversations.

Who you are...

• You have experience in social media marketing, preferably in the luxury hospitality or lifestyle sectors.
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
• Proven ability to create visually compelling, on-brand content using tools like Canva, Photoshop, CapCut, etc.
• Experience with boosting posts and managing paid social campaigns.
• Comfortable using social media analytics tools to report on performance and translate insights into strategy.
• Excellent written communication skills and a keen eye for detail.
• A proactive, creative thinker with a genuine passion for social media and luxury travel.

Salary: £35,000 - £40,000 DOE
Logistics: Covent Garden office (Hybrid 1 - 2 days a week on site)

What else?

• All Heartist card - Discounted rate with stays at the Accor Hotel Group
• Silver ALL member status
• 25 Days Holiday + bank holidays
• Birthday off
• Health care cash plan
• Additional Leave entitlements