Social Media Executive

Club L London; Manchester; On-site; GBP 25,000 - 45,000; Full time

Job description

About Us

Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.

Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you’d fit right into.

A role at Club L is more than a job, it’s a lifestyle for the innovative, inspired and intuitive thinker.

Your main purpose...

The Social Media Exec will work closely with the Social Media Manager and will play a pivotal role in rolling out Club L London’s global campaigns, social shoots and social strategy owning the look, feel of all content and tone across all social platforms. The Social Exec will work closely with the Brand Director and Social Media Manager to ensure a first in class campaign roll out across all social touch points maximising reach, engagement as well as driving Club L’s premium brand vision forward.

As the Social Media Exec you will be social media-obsessed with specialist knowledge and experience in growth channels such as TikTok with your finger closely on the pulse of the fashion and emerging digital trends. Working collaboratively with the Social Media Manager you will own and develop Club L’s social channels with the aim of driving brand awareness, trust, follower growth, engagement, and revenue, leading the content execution.

We’re looking for someone who thrives from working under pressure, a forward-thinker, team player and all-round communicator. You will be full of ideas and be able to develop creative solutions to key business challenges. You will also be a part of relevant cultural conversations, react first to social trends and utilise social listening to understand more about our audience.

Role Responsibilities

• Work closely with the Social Media Manager to develop and deliver the brands’ social media strategy, according to set KPIs for each channel against brand and commercial objectives, such as increasing following and engagement.
• Utilise your knowledge of key social platforms including but not limited to, Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat.
• Conceptualise, plan and execute innovative and unique social concepts and/or social-led campaigns that complement Club L’s key shoots building on the initial campaign concepts. Map out and plan these campaigns and additional content (including channel specific content, sourcing external content creators and creating content specific briefs for influencers) across each social channel in line with the brand vision and campaign strategy and managing end to end. Always develop and execute channel specific content that aligns with Club L’s luxury aesthetic.
• Monitor, track and analyse social performance, using tools such as Google Analytics & Platform insights.
• Suggest and implement new ideas and growth techniques to drive follower growth, develop brand awareness, increase reach among our community and engagement per post.
• Maximise trading and growth opportunities throughout global territories and ensure all content is aligned with cultural nuances and moments.
• Execute trending content in response to viral trends ensuring quick execution across content outreach and/or internal content creation briefing relevant teams.
• Collaborate with the Outreach team to source and manage content collaborators to create bespoke assets for channels.
• Support brand and PR team in creating content and posting at events.
• Ensure a consistent TOV across all channels in line with brand.
• Work closely with the Customer Services team to monitor feedback across our social channels and advise on the best response in the brand's TOV.
• Excellent communication skills able to collaborate cross-functionally across Marketing, Creative, Merchandising and eCommerce.

About You

• Experience of planning, executing and delivering social content across all channels in line with the brand’s social strategy focused on brand awareness, follower growth, engagement, community building, and creating hype on our social channels.
• Ability to work at both a strategic, tactical & operational level.
• Strong organisational skills with an analytical approach to key metrics.
• Strong editing skills with an eye for detail including but not limited to reels, video, production app.
• Experience of delivering TikTok content and strategies focused on brand awareness, follower growth, engagement, community building, and creating hype on TikTok.
• Creative thinker who is passionate about developing new and engaging social ideas, always looking at new content and actively making suggestions.
• Collaborative attitude with the ability to develop strong working relationships with key business departments and 3rd party brands.
• A passion for luxury fashion and lifestyle brands and a good understanding and knowledge of premium creative.
• Flexible and enjoy working in a high pace, fast moving and changing environment.
• Preferred experience within premium brands or agency.
• Excellent communication and interpersonal skills.

What's on offer?

• Bi-annual bonus scheme.
• Extra day off for your birthday.
• Flexible working hours around core hours of 10-4.
• Cycle to work scheme.
• 40% staff discount.
• Healthcare Cashplan.
• Free onsite gym.
• Enhanced pension contribution.
• Enhanced maternity policy.
• Free snacks, drinks & treats.
• Social events.
• Sick Pay.