Social Media Executive

The GelBottle Inc; Kemp Town Estate; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A growing beauty brand in the UK seeks a Social Media Executive to create and manage online content, engage with the audience, and drive brand growth. Ideal candidates should have experience in beauty or fashion and strong creative skills. This role offers a hybrid working arrangement with a range of employee benefits and a yearly bonus.

Benefits

Yearly company bonus

Personal development fund

25 days holiday

Hybrid working

Healthcare cash plan

Life assurance plus pension

Qualifications

• Experience managing brand social media accounts, ideally in beauty or fashion.
• Strong understanding of digital design and social trends.
• Comfortable managing multiple projects in a fast-paced environment.

Responsibilities

• Create high-quality videos and graphics for social platforms.
• Engage with the community and respond to comments.
• Monitor and report on performance metrics.

Skills

Photography

Videography

Editing

Creative eye

Social media management

Written communication

Tools

Adobe Creative Suite

CapCut

Canva

Job description

About the role

The GelBottle Inc. is on an exciting growth journey, and we're looking for a Social Media Executive to be part of our vibrant, founder-led company. If you're passionate about working in a fast-paced environment and eager to contribute to a diverse portfolio of B2B and B2C brands, this is your chance to make a significant impact! You'll help shape how our brand shows up online. If you're already working in beauty, fashion, or FMCG and want to take your creativity and marketing skills to a fast-growing premium nail brand, this is your opportunity.

In this role, you'll be responsible for creating and managing content across platforms like Instagram and TikTok, ensuring it reflects our brand tone and drives engagement. You'll be the voice of the brand online, interacting with our community, supporting product launches, and helping grow our audience. Your success will be measured by follower growth, engagement rates, and the consistency and quality of your content.

• Create high-quality short-form videos, reels, stories, carousels, and graphics optimised for each social channel
• Edit videos and images using tools like Adobe Premiere Pro, CapCut, Canva, or similar
• Write engaging captions and copy that align with brand voice and tone
• Schedule and post content across channels, testing formats and timings to optimise performance
• Plan and maintain a content calendar aligned with marketing campaigns and product launches
• Engage with our community using our brand tone of voice to respond to comments and DMs
• Monitor, analyse, and report on performance metrics (engagement, reach, conversions) and share recommendations
• Collaborate with internal teams (creative, product, marketing, customer service) to ensure brand consistency
• Stay up to date with social media trends, tools, and best practices
• Stay ahead of beauty and nail trends to inspire new content ideas and contribute to creative brainstorming sessions

About you

We're looking for someone who's confident creating content and managing social media for a growing brand, ideally within the beauty or fashion space. You'll bring a mix of creativity, organisation, and curiosity to the role, demonstrating a strong understanding of digital design and social trends. Ultimately your passion for using social media to tell stories, build community, and support wider marketing goals will be what sets you apart from the rest.

• Experience in photography, videography, and editing using tools like Adobe Creative Suite, CapCut, Canva, or similar
• Familiarity with social media management tools and scheduling platforms
• Proven experience managing brand social media accounts, ideally in beauty or fashion
• Strong creative eye and understanding of digital design
• Up-to-date knowledge of social media trends and platform developments
• Excellent written communication and storytelling skills
• Highly organised with strong time management abilities
• Comfortable managing multiple projects and working both independently and as part of a team
• Curious, open-minded, and eager to learn and grow in a fast-paced environment

Why TGB?

At TGB, we're driven by passion and dedication to become a leader in our industry. What sets us apart is our founder-led approach, fostering a close-knit and supportive culture where teamwork and fun go hand in hand. We truly value every team member's contributions and offer a range of rewards and recognition to celebrate your achievements.

• What we can offer you:
  • Hybrid working
  • Yearly company bonus
  • £1,000 yearly personal development fund
  • 5 'study days' a year
  • 25 days holiday + bank holidays
  • 'Daisy days' (extra 2 days off throughout the year)
  • Holiday purchase scheme (+5 days)
  • Birthday bonus (after one year's service)
  • Enhanced maternity leave
  • Long service award (additional holiday allowance)
  • 3 months sabbatical offered upon 3 years' service
  • Healthcare cash plan (via Health Shield)
  • Electric car lease scheme (via salary sacrifice)
  • Discount on spa treatments and consumer products
  • Life assurance + pension
• Regular funded company events
• Season ticket loan

What happens next?

1. Apply!
2. Screening call with our Talent team (30min)
3. Interview with hiring manager (1hr)
4. Practical interview (Brighton HQ 1.5 hr)
5. Meet & Greet with team (1hr)

Please note: We may close this role early if we find the right person sooner than expected - so if you're interested, we want to hear from you soon.