Social Media Executive

Mumsnet; Greater London; Hybrid; GBP 32,000 - 35,000; Full time

Benefits offered by this job

Hybrid work

2 days in London office

Cycle2Work Scheme

Employee assistance programme

Private medical or dental

Pension scheme

Team social events

Annual bonus opportunities

Job summary

Mumsnet Ltd. is hiring a Social Media Executive to grow our presence on Instagram, TikTok and YouTube. You’ll shape our social approach, manage the content calendar, and oversee end-to-end content creation from idea to publication.

You’ll work in a fast-paced, learning‑forward environment with room to experiment across formats and topics, while collaborating with the team to refine what resonates with our audience.

Qualifications

• Driven to build a career in social media content and strategy.
• Passionate about social marketing and generating engaging content ideas.
• Proactive, takes ownership and follows through to results.
• Comfortable using data to support recommendations.

Responsibilities

• Own the content calendar and publish across Instagram, TikTok and YouTube, including planning meetings.
• Analyse performance and translate learnings into recommendations.
• Generate ideas for new formats and topics to test.
• Manage content creators end to end from briefs to approvals.
• Create content using phone-based filming and editing tools like CapCut and Canva.
• Identify high-potential threads and turn conversations into content.
• Activate campaigns to drive traffic to editorial content.
• Stay updated with platform updates and industry trends.

Skills

Social media strategy

Content creation

Analytics

Proactive mindset

Project management

Instagram & TikTok savvy

Adaptability

Tools

CapCut

Canva

Job description

About Mumsnet

Mumsnet is the UK's largest network for parents, with a thriving community of millions who come together to share advice, spark conversation and navigate the realities of family life. Our forums are where culture happens first, from viral parenting moments to honest product reviews and the conversations everyone ends up talking about.

We're a small, sharp team that punches well above its weight. If you're looking for a role where you can make an impact from day one, this is it.

About the Role

We're looking for a Social Media Executive to help build Mumsnet's presence on Instagram, TikTok and YouTube.

We're at the start of using social media as a key marketing channel, so the person in this role will help shape what it becomes. We're currently in an extensive test-and-learn phase, trialling a range of formats, creative styles, themes and topics to understand what resonates with new audiences, including women who are not yet parents. Our social audience is growing and we welcome fresh thinking on how we develop it further.

This is an end-to-end role. You'll come up with the ideas, make the content, get it live, see how it performs and recommend what we do next. When a piece needs input from someone else in the team or a third party, you'll be the one who organises it and keeps it moving.

It's a junior role, but it comes with a lot of responsibility and creative freedom. If you want to build a career in social media content and strategy, this is a place to learn fast and see your ideas go out into the world.

What You’ll Do

• Own the content calendar and get posts live across Instagram, TikTok and YouTube, including running weekly and monthly planning meetings
• Analyse performance across channels to understand where and why content succeeds, and turn those learnings into clear recommendations for what we do next
• Come up with ideas for social content, and pitch new formats, creative styles and topics for us to test
• Manage content creators end to end, from identifying the right talent and writing briefs to giving feedback and signing off final content for publication
• Make content yourself, such as short-form video and carousels, shooting on your phone and editing in tools like CapCut and Canva
• Be the expert on which threads make good social content, drawing on our in-house tools, past performance and the seasonal calendar to choose what will perform best
• Activate social campaigns that drive quality traffic to our commercial editorial content, helping it reach and engage the right audiences
• Keep up with platform updates, trends and what other brands and creators are doing

What We're Looking For

• You want to build a career in social media content and strategy
• You're passionate about social as a marketing channel, love making content and are full of ideas about what will catch people’s attention
• You're proactive. You don't wait to be told what to do: you spot what needs doing, make recommendations and follow them through
• You take ownership of your work and drive it forward, from first idea to final results
• You spend your time on Instagram and TikTok, and you have a nose for what's shareable and why
• You're curious about what the numbers say and comfortable using them to back up your recommendations
• You're organised, can keep several things moving at once and thrive in a fast-paced environment. You're open to feedback, quick to adapt when something isn't working, and keep delivering when the pressure is on
• You can see that the witty, intelligent conversations happening on Mumsnet every day are a gold mine for social, and you know how to turn them into content that shows new audiences what they're missing

You don't need years of experience. Some experience in social media or content is a bonus, whether that's a first job, an internship, freelance work or growing your own channels.

Nice to Have

• Experience growing a social account, your own or someone else's
• Familiarity with scheduling content on TikTok, Meta and YouTube
• Happy to appear on camera
• An understanding of the Mumsnet audience and what makes our community unique

• Salary: £32,000 to £35,000
• Hybrid working - 2 days in the London office (Wednesday & Thursday)
• 10 Weeks Work from Anywhere (over the Easter, summer and Christmas holidays)
• ChatGPT Pro Account for AI learning
• Buy More Holiday Scheme - sometimes 25 days just isn't enough
• Cycle2Work Scheme*
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Electric Vehicle Scheme*
• Leisure & Retail Perks via Perkbox
• BUPA Private Medical or Dental Cover*
• Enhanced Parental Leave
• Monthly Team Social Events
• Annual Team Bonus Opportunities

Benefits with an asterisk are eligible upon successful completion of probationary period.