Social Media Executive

Crystal Palace Football Club; Greater London; On-site; GBP 25,000 - 45,000; Full time

Job summary

An established Premier League club is seeking a dynamic social media professional to enhance its online presence. This role involves managing social media platforms, creating engaging content, and working closely with the marketing team to drive fan engagement. You'll be at the forefront of shaping the club's digital narrative, maximizing matchday output, and collaborating on exciting campaigns. If you're passionate about sports and social media, and thrive in a fast-paced environment, this is an exciting opportunity to make a significant impact in the world of sports marketing.

Benefits

Complimentary match day ticket

Reward and Discount Scheme

Health and Wellbeing benefit scheme

20% Discount in Retail Stores

Discounts in various gyms

Volunteering Day

Travel Season Ticket loan

Increasing holiday allowance

Qualifications

• Experience in social media for sports, including publishing and content creation.
• Outstanding written communication with attention to detail and tone of voice.

Responsibilities

• Manage all social media platforms and schedule content.
• Work matchdays to maximize social media output.

Skills

Social Media Management

Content Creation

Video Editing

Copywriting

Relationship Management

Tools

Adobe Premiere Pro

Adobe Photoshop

CapCut

Job description

Job Location Academy Training Ground, BR3 1NZ

Contract Type Full-time

Salary/ ROP Competitive

Deadline 18th May 2025

Who we are: We are Crystal Palace Football Club, a Premier League Football Club with more than 160 years of proud history. Spread across three different sites - our London office, Selhurst Park stadium, and our Training Ground/Academy, we offer the best atmosphere and culture for our fans and our employees

We strive for excellence in the workplace with a philosophy of high standards, professionalism, and a strong work ethic from our employees. We are constantly trying to grow, diversify and build with not only our team on the pitch, but also our team in the offices and on the ground.

About this role: Crystal Palace Football Club is seeking a creative, multi-skilled and well organised social media professional to report into the Club Social Media Manager and undertake a key role in the club media team.

The successful candidate will support with the running of the club social media output across multiple channels, alongside the Social Media Manager, to help meet the club objectives of engaging and growing its global fan base as well as meeting the club commercial targets.

This role will work closely with the Social Media Manager to deliver the day-to-day social publishing. This focuses on maximising matchday output, supporting club marketing goals, and delivering value to club partners and scheduling in key dates and celebrations.

The role will also support the club wider content objectives, working with the club editorial and video team to create high-quality club content that appeals to both the club engaged audience and wider sporting audiences. The role will also take a leading role on the creation of vertical, social-first, content tailored to TikTok and reels and in line with current social trends.

As a member of the wider Marketing department they will also be tasked with shaping and delivering effective social media campaigns for club departments and external partners. This includes Retail, Ticketing, Memberships, Commercial Partnerships and Premium Hospitality.

Responsibilities:

• Day-to-day management of all CPFC social media platforms, including weekly scheduling and longer-term planning, strong copy writing, creating and delivering content, briefing graphics / video
• Be required to work every matchday (home and away) to maximise the club matchday output
• Supporting the video and production team to edit imagery and video content to be used on social platforms
• Supporting the club Social Media Manager to deliver the club social media strategy as platforms and the business evolves
• Devising and delivering new content strands and campaigns in line with club objectives
• Keep up to date a weekly schedule to ensure key milestones, campaigns and commercial partners obligations are delivered across social media
• Explore and demonstrate fan engagement to ensure two-way communication with supporters
• Reporting on the success of club / partner campaign performance across all social media platforms
• Upholding and promoting the Club policies and procedures, including Health and Safety, Safeguarding and Equal Opportunities policies and procedures
  
  
  

Experience, Skills and Qualifications:

Essential

• Experience working for a Social Media team in the sports industry, including both publishing experiences and content creation
• A clear understanding of the club current social media output, current social trends and extensive knowledge of the Premier League
• Outstanding written communication skills, with exceptional attention to detail, and who understands the importance of tone of voice
• Basic video editing skills (Adobe Premiere Pro/CapCut)
• Basic image editing skills (Adobe Photoshop)
• A willingness to work out-of-hours and weekends (ie. matchdays) as well as willingness to be flexible and work to tight deadlines
• Strong relationship management, someone who can build and maintain positive working relationships, with all colleagues, including players and football management
• A creative, confident, passionate individual, a storyteller,who works well in teams but can also work independently to create and deliver new content strands
• Willing and able to work flexible hours, including evenings, weekends and matchdays as required
  
  
  

Desirable

• Experience in capturing vertical content & editing to fit different platforms
• Experience creating digital assets, in line with club templates
• Experience working with talent
• Good knowledge of Crystal Palace Football Club
  
  
  

Benefits

• Complimentary match day ticket
• Reward and Discount Scheme through our Tech Scheme and Simple Health app
• Health and Wellbeing benefit scheme
• 20% Discount in our Retail Stores
• Discounts in various gyms through GymFlex
• Volunteering Day - 1 Workday off to support a charity of your choice.
• Travel Season Ticket loan
• Holiday allowance that increases every year of service
  
  
  

Our commitment to Equality

At Crystal Palace Football Club, Equality, Diversity & Inclusion is spirited and continues to grow due to the working environment, which makes all staff feel appreciated and welcomed. Crystal Palace Football Club do this by encouraging good relations and practices towards different groups and are committed to promoting employment opportunities that celebrate diversity.

We are committed to attracting, recruiting, and retaining the most talented candidates and the club intends to ensure that everyone who wishes to engage with the club, whether as matchday fans, staff, players, board members, participants in Foundation programmes and any other person engaged with the club's activities, has a real and equal opportunity to do so.

Reasonable Adjustment

We are proud to be a Disability Confident Committed employer. We guarantee an interview to all disabled applicants who meet the essential criteria for the role, ensuring equitable opportunities for everyone.

If you require disability-related adjustments during the recruitment process, please contact [e-mail] (DLO inbox is for disability-related queries only, if you wish to gain further information regarding this vacancy, please contact [e-mail]). We are here to help you through the whole recruitment process including trying to apply for a vacancy, getting in touch with us through the process, and/or helping with access in case you are required to come in for an interview.

Safeguarding

Crystal Palace Football Club is committed to safeguarding and ensuring the welfare and protection of children and vulnerable people and expects all staff to share this commitment. As such, the post holder will be required to undergo any relevant security checks, including a basic DBS check, as necessary.