Social Media Executive

Group 1 Automotive UK; Derby; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a creative Social Media Executive to join their dynamic Marketing team. This exciting role involves supporting the Social Media Manager in executing a comprehensive strategy across multiple platforms, including Facebook, Instagram, and TikTok. You'll be responsible for crafting engaging content, responding to community interactions, and mentoring dealership teams on social media best practices. With a passion for the automotive industry, you'll play a pivotal role in enhancing brand awareness and driving customer engagement. If you're ready to make a significant impact in a fast-paced environment, this opportunity is for you!

Benefits

33 days of annual leave

Exclusive retail discounts

Discounts on new and used cars

Company pension scheme

Cycle-to-work scheme

24/7 access to healthcare professionals

Paid volunteer day

Company share purchase plan

Training and development opportunities

Flexible working options

Qualifications

• Proven experience in managing social media platforms like Facebook and Instagram.
• Excellent writing and storytelling skills with attention to detail.

Responsibilities

• Support the Social Media Manager in executing the Group Social Media Strategy.
• Create and publish engaging content across various social media platforms.

Skills

Social Media Management

Content Creation

Communication Skills

Interpersonal Skills

Photography & Videography

Microsoft Office Suite

Knowledge of Social Media Trends

Training and Coaching

Education

Relevant Qualification in Marketing or Communications

Tools

Hootsuite

Meta Business Suite

Job description

Social Media Executive

Derby - Hybrid Working

Competitive Salary

Join One of the UK’s Leading Automotive Retailers

We’re looking for a creative and organised Social Media Executive to join our Marketing team to support our Social Media Manager with executing the Group Social Media Strategy.

This role is ideal for someone with a strong interest in automotive social media who is eager to get involved in planning, creating, and posting engaging content across various platforms while supporting our dealerships with managing their local social media presence.

You’ll be working for one of the UK’s top automotive retailers, representing some of the best car brands in the world. This is an exciting opportunity to make a real impact by driving engagement, delivering an exceptional customer experience, and enhancing brand awareness.

What You’ll Do:

1. Support the Social Media Manager with executing the Group Social Media Strategy encompassing multiple pages across various brands (Facebook, Instagram, LinkedIn, X, TikTok)
2. Monitor and respond to incoming comments and messages in a timely and professional manner
3. Adapt tone of voice and adhere to brand guidelines for various brands
4. Support the Marketing Managers and all dealers with captivating campaigns and content
5. Mentor and coach dealers on optimising and utilising their local social channels
6. Strategically plan, edit, and publish engaging content across all respective platforms
7. Manage a communications calendar, outlining key dates for teams to focus on
8. Work within a small team to deliver a brand-building content plan
9. Collaborate with the in-house design team to create engaging content utilising imagery and video
10. Attend dealer and group events to post live on social media
11. Manage all Group 1 pages through our social media management tool, Hootsuite
12. Monitor trends, conversations, and competitor activity to keep our approach fresh and relevant.
13. Engage with the automotive community and influencers to build relationships
14. Define key metrics to report on how our content is being received and deliver consumer insights
15. Reporting on social media campaign performance via monthly and quarterly reports

What We’re Looking For:

1. Proven experience in Social Media, with a good understanding of Facebook and Instagram (we will also consider applicants who have built experience and knowledge through personal social presence)
2. Familiarity with Hootsuite or similar social media management platforms
3. Full UK Driving Licence
4. Excellent writing, storytelling, and communication skills with attention to detail and strong ability to meet strict deadlines
5. Confidence to deliver social media best practice training in person and over Microsoft Teams
6. Self-motivation with a 'can do’ attitude towards operating within a fast-paced environment, handling multiple tasks and prioritising
7. Knowledge of the latest social media platforms and trends
8. Great interpersonal skills to work closely with our marketing, studio, and communications team
9. Experience using Microsoft Excel, Word, and PowerPoint
10. Photography & videography skills with the ability to create engaging, high-quality Instagram Reels
11. Basic design/editing skills are an advantage
12. Meta Business Suite experience (desirable, not essential)
13. Passion for cars and the automotive industry is a plus
14. A relevant qualification would be beneficial but not essential

What We Offer:

1. The opportunity to be part of a dynamic, collaborative team while working with leading automotive brands in a forward-thinking, fast-paced environment.
2. Enjoy 33 days of annual leave (including bank holidays) to rest and recharge
3. Save money every day with our exclusive retail discounts
4. Drive a great deal with discounts on new and used cars, plus servicing offers
5. Plan for the years ahead with our company pension scheme
6. Balance home and work with our industry-leading family-friendly policies designed to help you spend more time with the people that matter
7. Commute for less with our cycle-to-work scheme
8. Prioritise your wellbeing with dedicated support for you and your family
9. 24/7 access to healthcare professionals, ensuring you get the expert advice you need quickly and easily
10. Make a difference with a paid day to volunteer in your community
11. Invest in your future with our company share purchase plan
12. Earn financial rewards when you refer a friend to join the team
13. Keep learning and growing with our training and development opportunities for everyone.
14. Life assurance with the option to increase cover
15. We’re open to flexible working options - just ask

If you’re passionate about social media and eager to make an impact, we’d love to hear from you.