Social Media Executive

AG Barr; Camden Town; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading beverage company in the UK is searching for a Social Media Executive to enhance brand visibility. Responsibilities include content creation, community engagement, and performance analysis across social media platforms. Ideal candidates have a background in FMCG marketing, a degree in a relevant field, and a passion for creative brand storytelling. A hybrid working model is offered alongside competitive benefits.

Benefits

Uncapped bonus linked to performance

Defined contribution Pension

Up to 34 days holiday

Flexible cash pot for benefits

Healthcare Cash Plan

Life assurance

Free AG Barr products during work hours

Qualifications

• Bachelor's degree in a related field is essential.
• Preferred digital marketing certifications.
• Experience in FMCG marketing and managing social media content.

Responsibilities

• Create engaging social media content for multiple brands.
• Manage community engagement on platforms like Instagram and TikTok.
• Analyze social media campaign performance and report insights.
• Assist with budget management for effective social operations.

Skills

FMCG experience in marketing

Social media content creation

Agency management

Strong analytical skills

Creative thinking

Education

Bachelor's degree in Marketing, Business, or Digital

Digital Marketing accreditations (PPC, SEO, Social)

Tools

Adobe Photoshop

Video Editor

Canva

Job description

Job Title:Social Media Executive

Location:Any Hub ( Cumbernauld, Milton Keynes, Middlebrook or London)

Contract and working pattern: 6 Months Fixed Term, 37.5 hours, Hybrid (3 days in the office)

Are you ready to Be Your Best Barr None?

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

As a Social Media Executive at AG Barr, you will play a pivotal role in driving dynamic brand visibility and consumer engagement across AG Barr's iconic portfolio – including IRN-BRU, Rubicon, and Barr brands – by championing our social media presence.

An opportunity to play a leading role in developing and delivering impactful social content, ensuring a strong, results-driven online presence - you will actively contribute to content ideation, directly creating engaging content, and expertly managing external agencies and creators. A core focus is building strategic content calendars, overseeing campaign performance, and translating insights into continuous social media effectiveness, all through astute project management and stakeholder collaboration.

Your responsibilities will include...

• Social Content; Drive content ideation and directly create engaging social content for assigned Barr channels. Manage content creators and social media agencies for engaging, natively-designed content that performs well with our audiences across AG Barr brands (IRN-BRU, Rubicon, Barr). Assist with content shoots, monitors competitor social media trends via social listening tools (e.g, Sprinklr) and incorporates trending and cultural moments for reactive content.
• Community & Influencer Engagement: Lead community management for specific brands (Instagram, TikTok). Collaborate with brand marketing on influencer seeding activations. Support influencer and creator briefs, and evolve Tone of Voice (TOV) guides.
• Social Performance & Reporting: Analyse social media campaign performance, collect post-campaign insights, and report on key learnings and opportunities. Assist with BTL paid social media activities to drive conversion.
• Budget & Administrative Support: Assist with budget management and daily administrative tasks for smooth social marketing operations.

What you’ll bring...

Qualifications:

• Bachelor's degree in Marketing, Business / Management, or Digital and
• Digital Marketing accreditations (PPC, SEO, Social) - preferred

Skills & Competencies:

• Previous FMCG experience in marketing, with demonstrable social media experience, including direct content creation
• Experience working agency-side and/or managing social media agencies and content creators
• A self-starter mindset—able to take initiative and work both independently and collaboratively
• Strong analytical skills, with the ability to interpret trends and apply insights to social strategies
• Exceptional organisation skills, with the ability to manage multiple projects simultaneously
• Experience with Adobe Photoshop, Video Editor and Canva
• Creative thinker with a passion for building brands and creating memorable consumer experiences!

Knowledge areas

• Social Media Marketing: Deep understanding of various social media platforms, content strategies, and community engagement tactics relevant to FMCG brands.
• Influencer Marketing & Creator Management: Knowledge and experience in collaborating with content creators and managing influencer seeding

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus linked to business performance
• Defined contribution Pension
• Up to 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review
• Ongoing professional development and access to Learning and Development programmes and content

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is31st July 2025

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!