Social Media Exec – JD Outdoor

TN United Kingdom; Bury; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a forward-thinking company as a Social Media Manager, where you'll be accountable for delivering impactful social media campaigns for two exciting outdoor brands. In this dynamic role, you'll collaborate with the marketing team to create engaging content that resonates with audiences, manage relationships with third-party brands, and analyze campaign performance. Your creativity and strategic mindset will help build a vibrant online community, ensuring brand consistency and driving customer engagement. This is an excellent opportunity to make your mark in a fast-paced environment while enjoying fantastic employee benefits.

Benefits

Staff Discount on qualifying purchases

Discounted Gym Membership

Personal Development Opportunities

Access to Apprenticeships and Accredited Qualifications

Qualifications

• 1+ year of experience in social media management.
• Bachelor's degree in a relevant field required.

Responsibilities

• Manage social media calendar aligned with business priorities.
• Create engaging content to drive customer engagement.

Skills

Social Media Management

Communication Skills

Problem-Solving

Attention to Detail

Time Management

Creativity

Relationship Building

Education

Bachelor's Degree in Social Media, Communications, Public Relations, or Marketing

Tools

Google Analytics

Adobe Creative Suite

Microsoft Office Suite

Job description

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Accountable for the delivery of social media activity for two outdoor brands.

This role is responsible for developing and executing social media campaigns to meet brand and business objectives, always with previous learnings and market trends in mind.

Working with the wider marketing team to deliver cohesive campaigns that drive customer engagement and action, and building an online community that has an affinity with our brands.

Key Duties/Responsibilities:

1. Managing a social media calendar that is planned around business priorities (product, brand funded, trading and brand led), previous learnings, and market trends.
2. Attending relevant meetings with key stakeholders from across the business to understand these priorities.
3. Building relationships with third-party brands to ensure the delivery of their brand-funded social activity. Working collaboratively to ensure content works for both parties and providing analysis following live campaigns.
4. Attending relevant meetings to understand wider marketing campaigns and contributing ideas on the role social media can play in those campaigns.
5. Creating relevant and versatile content to engage target audiences, promote the brands, and drive engagement.
6. Working with the Head of Brand to ensure that a tone of voice (TOV) social media guideline is set and maintained for brand consistency.
7. Collaborating with the Influencer team to ensure the optimal use of third-party influencers, including identifying, analyzing, and agreeing on content.
8. Analyzing and reporting on all social media activity.
9. Managing the social media budget in partnership with the Head of Brand.
10. Working with the paid media team to boost relevant posts.
11. Ensuring all social media campaigns are clearly communicated to relevant stakeholders.
12. Coordinating with customer service to ensure timely and on-brand responses to queries via social media.
13. Remaining outwardly focused to ensure The JD Outdoor Group's position in the social media landscape is clear and evolving to stay relevant.

KPI and Objectives:

1. The sales plan is delivered.
2. Projects are delivered on time and within budget.
3. Increase in average customer value and order rate.
4. Effective ROI for all campaigns.
5. Improvements in key metrics via brand tracking reports.
6. Consistent and recognizable look and feel across all platforms for each fascia.

Skills / Experience / Knowledge Needed:

1. At least one year of experience in social media management.
2. Excellent written and verbal communication skills, with problem-solving abilities.
3. Expertise in social media platforms, especially Facebook, TikTok, and Instagram.
4. Familiarity with customer service and customer relations.
5. Strong attention to detail, with good time-management and organizational skills.
6. Ability to work independently and manage multiple tasks effectively.
7. Creative mindset with initiative to develop new ideas.
8. Foresight to anticipate issues, prioritize, and build strong internal and external relationships.
9. Bachelor's degree in a relevant field such as social media, communications, public relations, or marketing.
10. Knowledge of social media management and digital marketing tools like Google Analytics and Adobe Creative Suite.
11. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

We recognize our employees' efforts in making JD Group successful and offer some great benefits:

• Staff Discount on qualifying purchases across Group retail stores and online
• Discounted Gym membership
• Personal development opportunities
• Access to Apprenticeships and accredited qualifications