Social Media Director

McCann Manchester Limited; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Director to lead their innovative team in London. This role offers the chance to collaborate with renowned brands, crafting impactful social media strategies that resonate with audiences. You will leverage your expertise in social marketing, analytics, and client relationship management to drive growth and engagement. Join a culturally curious team dedicated to delivering results through creativity and influence, while enjoying a hybrid work environment and a suite of attractive benefits. If you are passionate about making a difference in the social media landscape, this opportunity is perfect for you.

Benefits

Mental health and coaching support

Birthday off

On-site massages and haircuts

Free breakfast and snacks

Cycle to Work scheme

Discounts with partners

Dog-friendly office

Access to learning platforms

Regular agency get-togethers

Qualifications

• Proven expertise in social media and its integration with other channels.
• Experience in developing strategic social campaigns and pitching for new business.

Responsibilities

• Lead social media practice and drive its growth with tailored strategies.
• Work with clients to align social media campaigns with business goals.

Skills

Client Relationship Management

Social Media Strategy

Influencer Marketing

Analytics

Creative Brief Writing

Job description

McCann Content Studios is a global hub for social and influencer capabilities. The division combines creative services, audience development, creator partnerships, and performance measurements under one single entity and boasts a suite of unrivalled propriety tools. MCS’s client roster includes Aldi, Nike, X-Box, Dyson and more.

McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well. Because when a truth is well told, things change for the better. We’ve delivered joy to the nation with Snoop Dogg for Just Eat, given everyone the right to access great quality food with Kevin the Carrot for Aldi, helped L'Oréal show people that ‘They’re Worth It’ and put a ‘Priceless’ tag on Mastercard.

The Team …

The team is culturally curious and innovative, delivering global Social & Influencer focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion and results, building communities through influence. We’re excited to be onboarding a Social Media Director to help shape the future of the division.

The Part You’ll Play …

As Social Media Director, you’ll support in leading our social media practice and driving its growth. You’ll work closely with our clients to understand their business goals and develop tailored social media strategies that align with their objectives. You’ll work alongside the MCS team made of social creatives, strategists and influencer specialists to develop and execute social media campaigns for several well-known brands. Utilising the full range of bespoke and industry leading tools at your disposal, you’ll ensure our clients lead the conversation on social media and invest their budgets in areas that will generate results. Combining your deep understanding of social marketing strategy, creative, platforms and analytics with your ability to drive new business and growth, this is an exciting opportunity for someone who’s keen to make a real impact.

What you’ll Bring …

• Excellent client relationship management
• A proven expertise in all things social. You’ll have a deep practical understanding of social media and how it complements other channels.
• Multi-sector experience working across several accounts simultaneously.
• An affinity for business with demonstrable experience in developing first class strategic social campaigns and pitching for new business.
• Evidence of driving new business and building great, long-standing client relationships that inspire confidence and ongoing commitment.
• Proven ability to grow client business and lead conversations around social platforms, latest developments and trends, social creative best practice, influencer marketing, paid social and social insights & analytics.
• Experience writing conceptual and strategic briefs, inspiring creative teams in their work and achieving outstanding results.
• An understanding of social media and an ability to demonstrate its value to brands' business goals.

Our Benefits …

As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:

• Three ‘Time Well Taken’ days throughout the year where we switch off collectively with our MWG UK partner agencies
• On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership!)
• A hybrid way of working with 3 days a week in the office
• Access to on-site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog-friendly office)
• Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space
• Monthly agency get-togethers focused around moments that matter.
• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external partnerships with NABS and the IPA
• Your birthday off – because who wants to work on their birthday?
• A tree planted in your name for every year you celebrate your McCanniversary
• A Cycle to Work scheme and facilities including showers and hair styling appliances
• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice.

McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If you have a disability, please let us know what adjustments you may need to the recruitment process to perform your best.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).