Social Media Director

OLIVER Agency - APAC; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

OLIVER, part of The Brandtech Group, is seeking a Social Media Director to shape the brand's social and influencer strategy for a global domestic appliances portfolio.

Based in Amsterdam's new global in-house studio, you will build high-performing teams, drive social-first initiatives, and harness Generative AI to deliver measurable business impact across markets.

Qualifications

• 10+ years’ experience in social media marketing or leadership roles.

Responsibilities

• Lead, coach, and inspire social and influencer teams to deliver best-in-class, social-first work.

Skills

Strategic Vision

Leadership

Client Relationships

Influencer Marketing

Innovation & AI

Creative Excellence

Paid Social

Communication

Data-Driven

Generative AI

Tools

Generative AI

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

This is a senior leadership opportunity to shape and lead social media strategy and execution for a global domestic appliances brand, spanning categories including air fryers, vacuum cleaners, and coffee machines.

Based within a newly established global in‑house studio in Amsterdam, this role sits at the heart of the brand’s digital transformation. The studio operates with the speed and creative ambition of an agency, combined with the strategic depth and scale of an in‑house team, delivering social‑first strategy, content, and influencer activity across global and local markets.

As Social Media Director, you will define how the brand shows up across platforms, creators, and communities worldwide - setting the vision, building high‑performing teams, and ensuring social delivers meaningful brand and business impact. You will be a key driver of social‑first thinking, innovation, and the integration of Generative AI across strategy, content, and operations.

ABOUT YOU

We’re looking for a highly accomplished, digitally fluent social media and influencer leader with 10+ years’ experience, ideally gained within agency or hybrid in‑house environments.

You are a strategic thinker with a strong commercial mindset, proven experience managing complex global stakeholders, and a passion for the power of social media and influencer marketing to drive growth. You bring a deep understanding of platform dynamics, evolving social behaviours, creator ecosystems, and emerging technologies (particularly Generative AI) and know how to translate these insights into scalable, impactful solutions.

You are an inspiring, collaborative leader, comfortable managing and mentoring large, multidisciplinary teams, influencing senior stakeholders, and building modern ways of working. You are data‑driven, creatively ambitious, and deeply attuned to what makes brands and consumers connect in today’s fast‑moving digital landscape.

KEY RESPONSIBILITIES

Leadership & Team Management

• Lead, coach, and inspire social and influencer teams to deliver best‑in‑class, social‑first work
• Provide line management to senior social and influencer leads, partnering closely with Creative, Strategy, Production, and Performance leadership
• Build a strong, future‑ready social capability within the studio, fostering collaboration, innovation, and excellence
• Act as the senior social point of contact for client stakeholders, guiding vision and decision‑making
• Drive year‑on‑year growth against agreed KPIs, managing complex stakeholder relationships effectively

Strategy & Client Partnership

• Own the global social vision for the brand, enabling local relevance at scale
• Oversee the development of comprehensive social and influencer strategies, informed by insight, performance data, and AI‑powered analytics
• Provide senior‑level social consultancy to client leadership, producing clear strategy frameworks and playbooks
• Build trusted, long‑term client relationships and proactively respond to evolving business needs
• Contribute to the development of innovative proposals and new opportunities within the account

Operational Excellence & Innovation

• Establish and embed best practices, processes, and ways of working that drive operational efficiency and creative quality
• Ensure teams maintain deep platform expertise and social‑first thinking across all work
• Direct social and influencer output across global and regional markets
• Champion measurement, effectiveness, and performance‑led optimisation
• Educate stakeholders on the role of social in building brands and driving measurable outcomes

Innovation & Technology

• Lead the integration of Generative AI into social and influencer strategy, content creation, and operations
• Stay at the forefront of social platform innovation, creator trends, and emerging technologies
• Drive experimentation and innovation at the intersection of human creativity and AI
• Scale GenAI tools and proprietary technology responsibly across the studio

REQUIRED EXPERIENCE & SKILLS

• Strategic Vision & Commercial Acumen:
  10+ years’ experience in social media marketing with a strong track record of delivering effective, commercially successful strategies
• Leadership & Operational Excellence:
  Proven experience leading and developing teams within fast‑paced, high‑performance environments
• Client Relationship Management:
  Exceptional ability to influence, negotiate, and manage senior stakeholders across global or large regional organisations
• Influencer Marketing Expertise:
  Understanding of the influencer landscape, including talent selection, relationship management, contracting, content production, data analysis, and strategy
• Innovation & AI Understanding:
  Strong grasp of social platform evolution, emerging trends, and a genuine interest in AI and generative technologies
• Creative Excellence:
  Highly creative, with a sharp instinct for social‑native storytelling and effective brand collaborations
• Paid Social Knowledge:
  Solid understanding of the role of paid media in amplifying social and influencer activity
• Communication Skills:
  Excellent written, verbal, and presentation skills; fluent in English (additional EU languages a plus)
• Data – Driven Approach:
  Experience using performance data and insights to inform strategy, optimisation, and decision‑making

Our values shape everything we do:

Be **Ambitious** to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be **Results-focused** to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision‑making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

_OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.