Social Media Director

OLIVER Agency; Greater London; On-site; GBP 115,000 - 172,000; Part time

Job summary

OLIVER Agency's Amsterdam-based in-house studio is hiring a Social Media Director on a 4-month FTC, part-time. You will shape social strategy for a global domestic appliances brand, leading a high-performing team across platforms and influencer activity.

With 10+ years of experience, you will drive social-first thinking, harness Generative AI, and partner with senior stakeholders to deliver measurable brand impact across markets.

Qualifications

• 10+ years' experience leading social media and influencer teams.
• Strategic thinker with a strong commercial mindset.
• Proven ability to manage complex global stakeholders.
• Deep understanding of platform dynamics and creator ecosystems.
• Experience translating insights into scalable, impactful solutions using AI.

Responsibilities

• Lead, coach, and inspire social and influencer teams to deliver best-in-class, social-first work.
• Provide line management to senior social/influencer leads and partner with Creative, Strategy, Production, and Performance teams.
• Build a strong, future-ready social capability within the studio and guide client vision.
• Own the global social vision, enabling local relevance at scale.
• Drive measurable growth against KPIs and manage stakeholder relationships.
• Integrate Generative AI into strategy, content, and operations to drive innovation.

Skills

Social strategy

Influencer marketing

Leadership

Generative AI

Stakeholder management

Global coordination

Job description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Social Media Director - 4 month FTC - part-time

This is a senior leadership opportunity to shape and lead social media strategy and execution for a global domestic appliances brand, spanning categories including air fryers, vacuum cleaners, and coffee machines.

Based within a newly established global in ‑ house studio in Amsterdam, this role sits at the heart of the brand's digital transformation. The studio operates with the speed and creative ambition of an agency, combined with the strategic depth and scale of an in ‑ house team, delivering social ‑ first strategy, content, and influencer activity across global and local markets.

As Social Media Director, you will define how the brand shows up across platforms, creators, and communities worldwide - setting the vision, building high ‑ performing teams, and ensuring social delivers meaningful brand and business impact. You will be a key driver of social ‑ first thinking, innovation, and the integration of Generative AI across strategy, content, and operations.

ABOUT YOU

We're looking for a highly accomplished, digitally fluent social media and influencer leader with 10+ years' experience, ideally gained within agency or hybrid in ‑ house environments.

You are a strategic thinker with a strong commercial mindset, proven experience managing complex global stakeholders, and a passion for the power of social media and influencer marketing to drive growth. You bring a deep understanding of platform dynamics, evolving social behaviours, creator ecosystems, and emerging technologies (particularly Generative AI) and know how to translate these insights into scalable, impactful solutions.

You are an inspiring, collaborative leader, comfortable managing and mentoring large, multidisciplinary teams, influencing senior stakeholders, and building modern ways of working. You are data ‑ driven, creatively ambitious, and deeply attuned to what makes brands and consumers connect in today's fast ‑ moving digital landscape.

KEY RESPONSIBILITIES

Leadership & Team Management

• Lead, coach, and inspire social and influencer teams to deliver best ‑ in ‑ class, social ‑ first work
• Provide line management to senior social and influencer leads, partnering closely with Creative, Strategy, Production, and Performance leadership
• Build a strong, future ‑ ready social capability within the studio, fostering collaboration, innovation, and excellence
• Act as the senior social point of contact for client stakeholders, guiding vision and decision ‑ making
• Drive year ‑ on ‑ year growth against agreed KPIs, managing complex stakeholder relationships effectively

Strategy & Client Partnership

• Own the global social vision for the brand, enabling local relevance at scale
• Oversee the development of comprehensive social and influencer strategies, informed by insight, performance data, and AI ‑ powered analytics
• Provide senior ‑ level social consultancy to client leadership, producing clear strategy frameworks and playbooks
• Build trusted, long ‑ term client relationships and proactively respond to evolving business needs
• Contribute to the development of innovative proposals and new opportunities within the account

Operational Excellence & Innovation

• Establish and embed best practices, processes, and ways of working that drive operational efficiency and creative quality
• Ensure teams maintain deep platform expertise and social ‑ first thinking across all work
• Direct social and influencer output across global and regional markets
• Champion measurement, effectiveness, and performance ‑ led optimisation
• Educate stakeholders on the role of social in building brands and driving measurable outcomes

Innovation & Technology

• Lead the integration of Generative AI into social and influencer strategy, content creation, and operations
• Stay at the forefront of social platform innovation, creato