Social Media Coordinator

Sister Jane; London; On-site; GBP 25,000 - 35,000; Full time

Job description

The Social Media Coordinator will have day-to-day responsibility to run the social media channels of Sister Jane and Ghospell and execute the digital communication strategy for the company's two brands.

Based at the brand’s offices within the Sister Jane Townhouse, the Social Media Coordinator will work closely with the E-Com and Creative teams, as well as our PR agency, to deliver compelling digital narratives for the two brands.

The Role

1. Execute a results-driven social media strategy to increase followers and engagement.
2. Create and curate weekly social media plans, identifying relevant UGC and ensuring the latest brands' collections are effectively communicated.
3. Write copy for the Sister Jane and Ghospell social media accounts in line with the brand’s tone-of-voice.
4. Respond to direct messages including general inquiries and post comments.
5. Review analytics and create reports on key metrics.
6. Manage core influencers gifting program to help generate our UGC organic content.
7. Build relationships with new content creators and influencers to collaborate with.
8. Edit and rework imagery where necessary to best fit social media formats.
9. Update the brands' social media feeds with new content regularly, schedule posts using the relevant planning apps, and manually post content when necessary and for formats unsupported by scheduling apps.
10. Liaise with the Creative Team to create compelling brand content.
11. Support the e-com team with:
1. Copywriting and product information where necessary.
2. Creation and management of paid digital campaigns.
3. Analytics and reporting on social media performance.
12. Liaise with the PR Agency to track the effectiveness of the influencer gifting program.

The Candidate

1. 2-3 years experience in social media and digital marketing in a similar role.
2. Social media savvy with a strong sense of aesthetic and attention to detail.
3. Strong copywriting skills.
4. A strong understanding of cultural trends inclusive of fashion, media, music, and art.
5. Ability to work collaboratively in a dynamic, but small team, across multiple projects.
6. Exceptional verbal and written communication skills.
7. Strong analytical and reporting skills.
8. A highly motivated, organized, and extremely detail-oriented individual who shows great initiative.
9. Proactive in seeking, identifying, and developing new opportunities.
10. When applying for this role, please include examples of Instagram feeds you are currently responsible for or a selection of feeds you have managed in the past.