Social Media Coordinator

TieTalent; Godalming; On-site; GBP 33,000 - 36,000; Full time

Job summary

A highly successful boutique retail company is seeking a Social Media Coordinator in Godalming. The role involves managing paid search and social campaigns, optimizing performance, and developing strategies to align with marketing goals. Ideal candidates will have experience in paid media and a strong understanding of attribution and incrementality. This position offers a competitive salary of £33,000 - £36,000 plus benefits.

Qualifications

• Experience managing paid search and paid social campaigns.
• Strong understanding of incrementality and attribution.
• Proficiency in Google Ads, Microsoft Ads, and Meta Ads platforms.

Responsibilities

• Own and optimize paid search campaigns on Google and Microsoft ads.
• Manage paid social campaigns on Meta platforms.
• Develop and execute a paid media strategy.

Skills

Campaign Management

Paid Social Expertise

Analytical Skills

Budget Management

Tools

Google Ads

Microsoft Ads

Meta Ads

Job description

About

Social Media Coordinator - Godalming, Surrey

£33,000 - £36,000 Plus Benefits

This is a fabulous opportunity for a Social Media Coordinator to join a highly successful boutique retail company whose focus is on longevity and sustainability of their products.

They are looking for a hands-on Social Media Coordinator who will take the lead on their paid search and social strategy and execution. This will involve end-to-end planning and management of campaigns in Google, Microsoft, and Meta ads, with opportunities to expand to other platforms. The ideal candidate will understand the challenges and opportunities of high consideration/low frequency purchases, as well as having a strong understanding of incrementality and attribution.

Key Accountabilities for the Social Media Coordinator

1. Campaign Management
   • Take full ownership of managing and optimising paid search campaigns on Google and Microsoft ads, including a variety of campaign types (keyword, shopping, Pmax, demand gen).
   • Manage and optimise paid social campaigns on Meta platforms (Facebook and Instagram).
   • Explore and implement paid advertising opportunities on additional platforms as needed.
2. Strategy & Optimisation
   • Develop and execute a paid media strategy that aligns with overall marketing goals.
   • Continuously optimise campaigns for performance, focusing on both upper and lower funnel metrics to drive incremental sales and awareness.
3. Budget Management & Reporting
   • Manage the paid media budget, ensuring efficient and effective allocation and spending.
   • Forecast and allocate budget based on campaign performance and goals.
   • Maintain accurate tracking and reporting for all paid media campaigns, providing regular reports to the team.
   • Use analytics tools to identify trends, insights, and opportunities for growth.

You will need

• Experience managing paid search and paid social campaigns.
• Strong understanding of incrementality and attribution, ideally with experience in marketing a product with a long or complex customer journey.
• Proficiency in Google Ads, Microsoft Ads, and Meta Ads platforms.
• Excellent analytical skills and experience with data analysis and reporting tools.
• Ability to work independently and as part of a collaborative team.

Nice-to-have skills

• Data Analysis
• Facebook

Location

Godalming, England, United Kingdom

Work experience

• Social Media
• SEM / Traffic

Languages

• English