Social Media Coordinator

Dorwest Herbs Limited; Dorchester; Hybrid; GBP 25,000 - 45,000; Full time

Job description

Dorwest is a third-generation family business in the companion animal health field. In 2023 we celebrated our 75th anniversary, and still hold the same values and passions established when the business was founded in 1948. We really love our pets - and this is reflected in everything we do. From our knowledgeable and expert customer service team, to our award-winning marketing campaigns and informative POS, we care about helping our customers do the best for their pets.

If you’re a social media guru who has innovative ideas on how to improve the customer experience by creating social strategies and analysing what works and what doesn’t, this role will put you on the front line of making it happen! You should be creative and excel working within a team. But ultimately, you should be able to connect our brand with online customers through our social platforms and spot key opportunities to grow the brand and increase conversion.

You will need to have fantastic work ethic, a positive 'can-do' attitude and a genuine passion for the role and pet industry.

Outline of key responsibilities:

Social media platform management, including:

• Platform management and strategy for: Instagram, Facebook, Twitter, TikTok and LinkedIn
• Post & video creation, using Photoshop/Canva/CapCut to create & edit assets
• Platform post scheduling & analysis via aggregator platform
• Social giveaway organisation & management
• Social coverage at key industry events (including Crufts!)
• Paid social campaign briefs for, and working with, our digital agency
• Social weekly & monthly KPIs
• Social customer service, answering customer questions within 24 hours including some evenings and weekends
• Regular social competitor review for inspiration & informing strategy

Brand ambassador & partner management, including:

• Ambassador requests, onboarding and contract management
• Ambassador content management and communications, including campaign & strategy newsletters, video calls, and reporting
• Partner & influencer management including Live co-ordination, campaign briefing and reporting
• Ambassador WhatsApp group management
• Event ticket organisation for ambassadors & partners

Brand tasks and other marketing requirements, including:

• Copywriting for brand marketing, including blogs
• Brand asset creation required other than social, including email
• Support for brand activities and assets, including photoshoots & catalogue
• Proofreading and copywriting for other marketing requirements.

Overview of the role:

• Assisting the Marketing Manager with data insights from key areas of responsibility (above) to support strategic decision making, campaigns & general communications.
• Responsible for all social media platform management, from the planning of weekly posts to top level strategy, ensuring balance between brand, non-brand and promotional communications.
• Responsible for the onboarding and management of brand ambassadors, including contracts & requirements, monthly briefing of campaigns, weekly management / review of content and reporting.
• Responsible for the management of key brand partners and influencers, including contracts & requirements, campaign briefing, management of organic and paid content and assets and reporting.
• Working closely with the Digital Marketing Strategist to ensure email, blog and other content is aligned to the campaign / social calendar.
• Ensuring regular competitor review and industry insights for social campaigns and promotions.

Skills:

• Organised, high level of accuracy and fantastic attention to detail.
• 2 years minimum experience in a Retail digital marketing / social role.
• Proven track record of social platform management.
• Creative, with an understanding of the importance of branding.
• Self-starter with a passion for digital marketing / social & customer intelligence.
• Customer focused with commercial awareness.
• Strong team player & fantastic IT skills including preferred knowledge of in-platform Analytics & Google Analytics.
• Preferred knowledge of Retail FMCG / product marketing experience.
• Good copywriter, with a passion for the pet industry!

Additional:

As winner of ‘Online Business of the Year’ at the PIF Awards and ‘Best Multichannel Marketing Campaign’ at the Ecommerce Awards in 2022, the Dorwest brand is going from strength to strength. The product range has grown significantly in the past few years, with newly-launched product MoveWellia selected in April 2023 as the Evening Standard’s top overall joint supplement for dogs. Our marketing is second to none, and we’re looking for a bright spark to join the team, experienced with social media marketing to help achieve our business growth goals. This role could suit a current digital role covering social platform management, or social focused role. Salary dependant on experience. Hybrid working, with 2 or 3 days/week required in the office.

Please email your cover letter and CV to [e-mail]