Social Media Content Manager - Wellness FMCG startup

Up World; Clitheroe; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A wellness-focused company in Clitheroe is seeking a Social Media Content Manager to enhance their digital presence. The ideal candidate will create dynamic content for platforms like TikTok and Instagram, ensuring alignment with brand values. Responsibilities include managing content calendars and analyzing performance metrics. Candidates should have a passion for health and wellness and strong experience in social media management.

Benefits

25 days annual leave + bank holidays

Staff discount on all brand products

Qualifications

• Experience in content creation or social media management for consumer brands.
• Proficiency in filming, editing, and platform optimisation for short-form videos.
• Ability to manage multiple projects with attention to detail.

Responsibilities

• Manage the organic content calendar from concept to execution.
• Create engaging content tailored for TikTok, Instagram, Facebook, and YouTube.
• Analyse content performance to refine future strategies.

Skills

Content creation

Social media management

Short-form video skills

Brand voice articulation

Health and wellness interest

Organizational skills

Job description

Our clients are a group of biohackers with a mission to help people feel and think their best. While their products do the heavy lifting, it's the knowledge and tools they share that empower individuals to take control of their well-being. They're committed to making gut health and brain nutrition simple, accessible, and enjoyable, backed by science, not fads.

They have the mission and the products; now they need you to keep the conversation rolling. They're seeking a dynamic Social Media Content Manager to be the driving force behind the brand's social presence. You will transform innovative ideas into inspiring content across TikTok, Instagram Reels, YouTube Shorts, and Facebook groups. Your role will ensure the brand remains loud, clear, and on-brand in the social media space.

What you'll do:

• Manage their always-on organic content calendar from concept to execution.
• Translate insights and tips into engaging content tailored for each platform.
• Create eye-catching short-form videos, graphics, and reactive posts for TikTok, Instagram, Facebook, and YouTube Shorts.
• Produce fast-turnaround reactive content in response to cultural moments.
• Develop content around influencer collaborations, PR moments, and brand campaigns.
• Source and integrate creator content into all channels.
• Collaborate with the in-house studio and marketing team to align content with campaigns and launches.
• Stay engaged with Reddit, YouTube, and podcasts for inspiration and partnership opportunities.
• Analyse content performance to refine and improve future strategies.

Who you are:

• You have experience in content creation or social media management for consumer brands, with a focus on wellness, lifestyle, or beauty.
• Genuine obsession with social media trends and platforms.
• Proficiency in short-form video skills, including filming, editing, and platform optimisation.
• Ability to capture and articulate a brand's voice into engaging content.
• Expertise in resonating with diverse audiences, including older demographics.
• Experience in planning and executing content strategies around influencers and partnerships.
• Highly organised and detail-oriented, with the capability to manage multiple projects.
• A strong interest in health and wellness, with a commitment to making it accessible.

Salary:£45,000 - £50,000 DOE
Logistics:Clitheroe -Hybrid working (Northwest preferred for in-person sessions)

What else?

25 days annual leave + bank holidays

Staff discount on all brand products