Social Media Content Lead for a Career Community (UK-based, Remote)

Paired; United Kingdom; Remote; GBP 30,000 - 45,000; Full time

Job summary

A growing staffing agency is seeking a hands-on Social Media Content Lead to drive engagement on Instagram. In this pivotal execution-centric role, you will manage the content pipeline, work closely with the CEO, and play a crucial part in shaping the agency's online presence. Candidates should demonstrate proven success in social media content creation and possess a strong eye for detail.

Qualifications

• Proven results on Instagram with Reels, Stories, and engagement.
• Experience in early-stage startups and remote teamwork.
• Strong copywriting and detail-oriented.

Responsibilities

• Post 4–6 daily pieces on Instagram, oversee final video edits.
• Set up email campaigns and write effective emails.
• Build rapport with students and collect testimonials.

Skills

Content Creation

Social Media Management

Copywriting

Quality Assurance

Tools

ManyChat

ConvertKit

Canva

Mailchimp

Hubspot

Job description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We’re looking for a hands-on Social Media Content Lead. This is an execution-first role focused on Instagram. You’ll own the content pipeline, which means you’ll be posting and building automations 4-6 times daily, to help us reach thousands of students every week.

This is NOT a corporate social media manager role filled with meetings and strategy decks.

• Instagram (70%):
• Post 4–6 daily pieces across Reels, Stories, Carousels, and Posts.
• Repurpose content from archives, pitch decks, or past posts.
• Script short-form content for the founder.
• HERE’s an example IG reel that you will make daily (working closely with our full-time video editor).
• Set up and test ManyChat automations for Reels and Stories.
• Use audio and text hooks strategically to attract our ICP and maximize engagement.
• Repurpose content from photos, LinkedIn posts, pitch decks, and archived stories to create new Story assets.
• Oversee final video edits with our editor or make quick edits in Veed.io.
• Email (15%):
• Use templates to write simple, effective webinar emails.
• Set up email campaigns (training provided).
• Other Operational Tasks (15%):
• Build rapport with students and collect testimonials.
• Use internal ChatGPT tools to ideate hooks, improve copy, and script videos.

You’ll work directly with the CEO & Founder.

• Proven results through content creation on Instagram — demonstrated success with Reels, Stories, Carousels, and engagement.
• Detail-obsessed — you spot typos, fix formatting, and love clean execution.
• Strong copywriting skills — able to write conversationally.
• Strong Quality Assurance mindset — triple-check automations, copy, and formatting.
• Ownership mindset — responsible for:
• All marketing assets (images, hooks, videos, SOPs, etc.)
• The full content pipeline — from raw video to IG posting.

Required experience includes familiarity with Instagram tools like ManyChat, some email marketing tools (ConvertKit, Hubspot, Mailchimp), experience in early-stage startups, remote teamwork, and graphic design tools like Canva.