Social Media & Content Lead

Jobtailor; Manchester; On-site; GBP 26,000 - 38,000; Full time

Job summary

Jobtailor in Manchester is seeking a proactive Social Content Lead to plan, shoot and publish across Instagram, TikTok and Facebook. You’ll own content strategy, creator partnerships and community engagement, blending organic and paid insights to boost awareness and conversions.

The ideal candidate has 1–3 years in social or content, hands-on video skills, and a sharp sense for scrolling-proof hooks. A passion for health/ longevity is a plus.

Qualifications

• 1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand.
• Hands-on ability to shoot and edit content yourself.
• Clear sense of what stops the scroll and ability to explain why.
• Comfort moving between platforms with different native tones and formats.
• Understanding of how organic and paid social work together.
• Fluency with AI tools for scripting, editing, research and ideation.
• Strong written voice and comfort handling DMs and comments.
• Self-direction to build a function largely on your own.
• Bonus: TikTok Shop experience.
• Bonus: genuine interest in health, nutrition or longevity.
• Bonus: some paid social exposure.
• Bonus: experience with creators or influencer partnerships.
• Bonus: comfort on camera.

Skills

Content Creation

Community Engagement

Social Media Strategy

AI Tools Proficiency

DTC Brand Experience

Tools

Instagram

TikTok

Facebook

TikTok Shop

Job description

• Plan, create and publish content across Instagram, TikTok and Facebook
• Build relationships with creators and partners for UGC and collaborations
• Monitor health, wellness and longevity content trends and act on them quickly
• Handle comments, DMs and everyday community engagement
• Flag recurring questions or friction to the wider team
• Work with the Growth Lead on boosted content, creative performance and organic‑to‑paid insights
• Support TikTok Shop and other organic‑commerce features as they launch
• Track engagement and performance across channels
• Test content formats, hooks and posting cadence
• Report on social contribution to awareness, traffic and conversion

Requirements

• 1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand
• Hands‑on ability to shoot and edit content yourself
• Clear sense of what stops the scroll and ability to explain why
• Comfort moving between platforms with different native tones and formats
• Understanding of how organic and paid social work together
• Fluency with AI tools for scripting, editing, research and ideation
• Strong written voice and comfort handling DMs and comments
• Self‑direction to build a function largely on your own
• Bonus: TikTok Shop experience
• Bonus: genuine interest in health, nutrition or longevity
• Bonus: some paid social exposure
• Bonus: experience with creators or influencer partnerships
• Bonus: comfort on camera

Core Competencies

Demonstrates expertise in content creation and community engagement across social media platforms, with a strong understanding of organic and paid social strategies. Proficient in using AI tools for content development and possesses hands‑on skills in shooting and editing video content.

Highest-signal resume keywords

• Content Creation
• Community Engagement
• Social Media Strategy
• AI Tools Proficiency
• DTC Brand Experience

Hard Skills

• Content Editing
• Video Shooting
• Social Media Monitoring
• Performance Tracking
• Content Testing

Soft Skills

• Strong Written Voice
• Self‑Direction
• Relationship Building

Industry Keywords

• Health and Wellness
• DTC
• Subscription
• User-Generated Content
• Influencer Partnerships

Tools & Technologies

• Instagram
• TikTok
• Facebook
• TikTok Shop