Social Media & Content Executive

Lilac Street Limited; Wimbledon; On-site; GBP 29,000 - 35,000; Full time

Job summary

An established womenswear brand is seeking a dynamic Social and Content Executive to elevate their social media presence. This exciting role involves managing campaigns across various platforms, particularly TikTok, to engage a vibrant community of over 1 million followers. You will collaborate with multiple departments to align social media efforts with brand strategies and develop innovative content that captivates audiences. If you have a passion for social media and a strong background in marketing, this is your chance to make a significant impact in a thriving environment.

Qualifications

• Experience in a marketing/social media team for a retailer is essential.
• Degree in Marketing or related field required.

Responsibilities

• Manage social media platforms to enhance audience engagement.
• Develop creative content for posts to communicate brand messages.

Skills

Social Media Management

Content Creation

Advertising

Copywriting

Public Relations

Data Analysis

Interpersonal Communication

Education

Degree in Marketing

Degree in Social Media

Tools

Web Analytics Tools

Social Media Platforms

Job description

My client, an established womenswear brand, currently has an exciting opportunity for an experienced Social and Content Exec. to join them in an exciting role.

This is an exciting opportunity to shape and expand the company’s brand presence across all social channels, leveraging their potential to inspire and engage a thriving community of over 1 million followers. Accelerating the brand’s TikTok presence will be key to this role and applicants should have previous experience in this area.

Responsibilities:

• Support in managing all social media platforms and campaigns to create an engaging audience experience and boost audience satisfaction.
• Conduct research and analyse trends in social media, ad revenue, and web traffic to enhance presence and improve campaign performance.
• Collaborate with various departments to align social media efforts with overall brand strategies.
• Develop engaging, creative, and innovative content for regular posts to captivate audiences and communicate brand-focused messages.
• Align social media messaging with advertising teams, brand managers, and seasonal or quarterly business objectives.
• Audit and evaluate social media performance, including analysing digital advertising costs and ROI.
• Utilise tracking tools to assess social media campaign effectiveness, gathering data to identify improvement opportunities.
• Collaborate across departments to create timelines for social media campaigns aligned with product launches, ad campaigns, or brand announcements.
• Monitor and report on competitor activity within social media platforms.

Person Specification:

• Previous experience within a marketing/social media team for a retailer (or an agency supporting retail/brand accounts) is essential
• Degree in Marketing, Social Media, or a related field
• Comprehensive knowledge of social media platforms including but not limited to TikTok
• Proficiency in web and computer software tools
• Experience in advertising, copywriting, and content creation.
• Strong background in public relations and brand marketing.
• Exceptional proofreading and editing skills.
• Outstanding interpersonal and communication abilities, both written and verbal.

Social Media and Content Exec., Salary to £35,000, South West London