Social Media & Content Executive

Whittlebury Park; Towcester; On-site; GBP 27,000 - 29,000; Full time

Job summary

A luxury hotel and event venue in Towcester seeks a Social Media & Content Executive. You will drive social media strategy and create stunning content for platforms like Instagram and Facebook. Ideal candidates have 2-3 years in social media roles, strong video production skills, and a passion for enhancing brand visibility. The role offers a competitive salary of £27,000 - £29,000 and excellent staff benefits.

Benefits

Free Golf & Leisure Membership

Free Staff Meals

Healthcare Cashback

Employee Awards

Up to 50% off on food and drink

Discounted spa products and treatments

Discounted rates on hotel stays

Qualifications

• Minimum 2-3 years’ experience in a content or social media role.
• Strong understanding of Instagram, Facebook, LinkedIn, and TikTok.
• Proven experience in video production and content creation.

Responsibilities

• Plan and execute engaging social media campaigns.
• Create high-quality content that reflects the brand's luxury tone.
• Analyze and report on social media performance.

Skills

Social media management

Content creation

Copywriting

Video production

Project management

Tools

Canva

Adobe

Job description

Overview

Full-time, 40 hours per week

Here at Whittlebury Park, we are looking for a social media & content executive whose creativity will be instrumental in shaping our social media content & strategy whilst managing PR initiatives to enhance our brand visibility. Nestled in hundreds of acres of ancient parkland, Whittlebury offers a 254-bedroom, four-star hotel, conference and training centre, and award-winning facilities including a 3 AA Rosette restaurant, luxurious spa, and a 36-hole championship golf course. This is an in-the-office hands-on, content-driven role for someone who lives and breathes social media and understands the nuances of promoting a luxury brand. You’ll be responsible for crafting high-quality, visually stunning content across our core social media platforms: Instagram, Facebook, LinkedIn, and TikTok as well as any other priority platforms according to business needs. You will also collaborate with key stakeholders to produce the innovative and engaging content that aligns with the brand, analyse and report on platform & post performance, and identify trends to connect the brand with new audiences. The role also includes working alongside and managing the relationship with our PR agency to build a PR profile and ensuring coverage.

Responsibilities

• Take ownership of planning, scheduling, and executing engaging social media campaigns across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms
• Stay on top of social trends, platform updates, and competitor activity to keep content fresh and relevant
• Create, develop and publish short-form videos, reels, imagery, and compelling copy that reflect the brand’s luxury tone and aesthetic
• Identify, co-ordinate, and execute photography & videography needed to support the brand and for social content
• Create visually appealing content for paid search (PPC & Facebook)
• Produce and deliver detailed reports on social media performance, campaigns results, PR & media coverage, to offer insights and recommendations to improve future activity
• Alongside detailed reporting, additionally reporting monthly on Marketing & PR KPIs and broader business objectives
• Assist in identifying and developing improvements to WPs social media capabilities including its systems, policies, staff awareness, and training
• Ensure any offline content is reflective of tone of voice and brand values and in line with online activity
• Work alongside and manage the relationship with our PR agency to ensure maximum coverage and brand visibility
• Deliver Awards programme to target relevant market segments to maximise entry opportunities, producing and delivering an annual awards proposal and summary, ensuring maximum PR profile, both internally and externally
• To support the press office function day-to-day delivery including handling press enquiries, co-ordinating film requests and on-site media visits
• Ensure consistent implementation of brand standards and be a brand champion
• Collaborate with the marketing team on campaign planning and execution, supporting launches, promotions, and partnerships

Experience

• Minimum 2-3 years’ experience in a content or social media role, ideally within a Hospitality or Lifestyle industry
• A strong-level of experience using Instagram, Facebook, LinkedIn, and TikTok with a strong understanding of each platform’s audience, analytics, and best practices
• Proven experience in video production, image curation, and content creation
• A strong visual eye and understanding of luxury aesthetics
• Proactive, collaborative, and a confident mind-set to present creative ideas to wider teams
• Strong copywriting and content creation skills
• Basic photography, videography, and editing skills (Canva, Adobe, or similar)
• Highly organized with great project management and time management skills
• Experience in reporting performance analysis for social media campaigns
• We would love to see examples of your work on social media – posts, channels, campaigns

This list of duties cannot be exhaustive due to the requirements of the hotel industry. Therefore, you may be required from time to time to carry out reasonable tasks as requested by management.

Salary & Benefits

Competitive salary of £27,000 - £29,000 per annum

At Whittlebury Park, we believe in rewarding our dedicated staff with a fantastic range of benefits. When you join our team, you can look forward to:

• Free Golf & Leisure Membership: Enjoy complimentary access to our Leisure Club if you work a minimum of 40 hours each month, and a complimentary Golf membership if you work a minimum of 60 hours each month.
• Free Staff Meals: Savour a delicious meal whilst on duty, on us!
• Healthcare Cashback: Get cashback on essential healthcare expenses (contracted hours staff only).
• Employee Awards: Be recognized and rewarded for your hard work and dedication, whether it’s through our employee of the month scheme or Welcome to Work days
• Food & Beverage: Up to 50% off on food and drink – Like our delicious Sunday carvery
• Spa Products and Treatments: Pamper yourself with discounted spa products and treatments and exclusive staff offers
• Hotel Stays: Enjoy discounted rates on luxurious stays
• Exclusive Discounts
• Food & Beverage: Up to 50% off food & drink, including our delicious Sunday Carvery
• Spa Products and Treatments: Pamper yourself with discounted spa products and treatments, and exclusive staff offers
• Hotel Stays: Enjoy discounted rates on luxurious stays