Social Media Content Creator (Work-Study)

McGill University

Greater London

On-site

GBP 16,000 - 23,000

Part time

14 days+

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Job summary

McGill University’s Faculty of Education seeks a creative student for a Work Study position to tell our community stories across social channels. Under supervision, you will craft content, edit visuals, and publish posts across Instagram, Facebook, LinkedIn, and YouTube, building a portfolio in a university environment.

You will manage deadlines, support website edits, capture photos/videos, and monitor channels for quality, safety, and alignment with branding.

Qualifications

Strong understanding of current social media usage, platforms, formats, trends, and online culture.
Proven experience with organization accounts on Instagram, Facebook, LinkedIn, YouTube, Buffer, and other relevant channels.
Creativity and a strong instinct for what makes social content engaging.
Experience creating social media content, including basic graphic design, copywriting, and video editing.
Proficiency with Adobe Creative Suite and experience with photography and video production are required.
Strong time-management skills.
Strong proofreading and quality-control skills, with excellent attention to accuracy, consistency, word count, formatting, and visual quality.
Sound judgment and awareness of social media risks, including identifying/h elevating hate speech, misinformation, trolling, and other harmful content.
Strong understanding of social media, branding, and visual identity standards.
Ability to ensure content is consistent with Faculty and University safety policy and guidelines.
Self-starter who can work independently while taking direction and feedback.
High-level proficiency in written French, including grammar.

Responsibilities

Create and publish engaging social media content, including written copy, basic graphic design, Reels, Stories, and other short-form video content under supervision.
Help tell the stories of Faculty of Education students, faculty members, researchers, programs, initiatives, and events.
Monitor student and/or community-led social media takeovers, planning and reviewing their work.
Identify opportunities to highlight student voices and the student experience.
Assist with content coordination, scheduling and publishing through platforms such as Instagram, Facebook, LinkedIn, YouTube, Buffer.
Monitor the Faculty’s social media channels and identify relevant content to share or amplify.
Help grow and engage the Faculty’s audiences through thoughtful, goal-oriented content.
Monitor comments and direct messages and route inquiries to appropriate Faculty webpages or staff.
Monitor social media platforms for trolling, hate speech, misinformation, and other harmful content.
Escalate content not compliant with equity, safety and policies to supervisor.
Ensure consistency with visual identity, tone, quality standards, and guidelines.
Apply proofreading and quality-control skills, including grammar and formatting.
Assist with Faculty website edits and updates.
Capture and edit photos and short videos for social media.
Keep up with current social media formats, trends, tools, and best practices.
Provide platform-based analytics and reports.
Ensure content is accurate and consistent with branding and messaging.
Other related communications tasks as required.