Social Media Content Creator

Twine; United Kingdom; On-site; GBP 25,000 - 40,000; Part time

Job summary

A creative wellness brand is seeking a talented Social Media Content Creator to craft engaging Instagram Reels and branded content that reflects a minimalist and welcoming aesthetic. This role involves producing visually appealing videos tailored for women, particularly mothers, looking for sincere health advice. The successful candidate will demonstrate expertise in short-form video production, proficiency with design tools like Canva and Adobe Illustrator, and an ability to adhere strictly to brand guidelines. This is a remote work position open to global talent, with the potential for ongoing collaboration based on performance.

Qualifications

• Proven experience creating short-form video content for Instagram.
• Strong understanding of minimalist, wellness-oriented design aesthetics.
• Ability to deliver two Reels and two Instagram tiles by the end of the week.

Responsibilities

• Develop Instagram Reels and branded tiles for a wellness brand.
• Produce video content that resonates with women seeking health information.
• Maintain alignment with the brand's tone and visual identity.

Skills

Experience with short-form video content

Understanding of minimalist design

Proficiency with Canva

Proficiency with Adobe Illustrator

Ability to follow brand guidelines

Job description

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A wellness brand is seeking a Social Media Content Creator to develop Instagram Reels and branded tiles that embody a clean, warm, and authentic aesthetic. The content should resonate with women—particularly mums—seeking honest and calming health information. Responsibilities include producing two Reels and two Instagram tiles aligned with existing brand tone, visual identity, and minimalist style. The role requires close attention to visual and emotional nuance, with references provided from leading wellness accounts. This initial assignment may lead to ongoing monthly work based on the quality and alignment of deliverables.

Requirements

• Proven experience creating short-form video content for Instagram (Reels)
• Strong understanding of minimalist, wellness-oriented design aesthetics
• Proficiency with Canva and/or Adobe Illustrator
• Ability to follow and interpret brand tone, voice, and visual guidelines
• Experience in the health, wellness, or supplements space is preferred
• Skilled in using calm audio, soft transitions, and overlay text in videos
• Capable of creating branded quote tiles using natural textures and muted tones
• Must be able to deliver 2 Reels and 2 Instagram tiles by the end of the week
• Remote work; open to talent globally

About Twine

Twine is a leading marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Consumer Services

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