Social Media Content Creator

Nicki Hoyne; London; On-site; GBP 35,000 - 40,000; Full time

Job summary

A luxury footwear brand is looking for a creative and strategic Social Media Content Creator to enhance its online presence. The role involves leading content creation, driving social media strategies, and engaging the community to drive brand growth. Ideal candidates will have experience in fashion, a strong portfolio, and a passion for sustainable practices.

Qualifications

• Expérience prouvée (3+ ans) en gestion de contenu ou de médias sociaux, idéalement dans la mode.
• Portfolio solide de contenu et de campagnes démontrant la capacité de créer et de convertir l'audience.
• Compétences en photographie et vidéographie avec un sens du récit.

Responsibilities

• Concevoir, produire et exécuter du contenu de haute qualité pour les réseaux sociaux.
• Gérer la stratégie des médias sociaux pour atteindre les objectifs de la marque.
• Analyser les performances et ajuster les stratégies en fonction des KPIs.

Skills

Content Creation

Social Media Strategy

Community Engagement

Performance Analysis

Tools

Adobe Creative Suite

Canva

CapCut

Job description

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Direct message the job poster from Nicki Hoyne

Nicki Hoyne is a luxury footwear brand celebrated for its commitment to craftsmanship, contemporary design, and ethical, sustainable practices. Our collections are a fusion of timeless elegance and bold individuality, loved by women who want to express their personal style with confidence. Social media is not just a communication tool for us, it is a vital sales driver and a reflection of our brand values and identity.

We are passionate about building a respectful, inclusive, and values-driven work environment. We’re an equal opportunity employer and welcome applicants from all backgrounds, cultures, and identities.

Job Overview:

We are looking for an experienced, highly creative and strategicSocial Media Content Creator to elevate our social media presence and drive content that directly supports brand growth and sales. This role is ideal for someone who understands the nuances of storytelling, the power of community, and the importance of balancing aesthetics with performance. You will be responsible for content creation, social media strategy, community building, and analytics—with a sharp focus on results and brand alignment.

Key Responsibilities:

Content Creation:

• Lead the ideation, production, and execution of high-quality content that reflects the brand’s unique identity and values.
• Create photo, video, and written content optimised for Instagram, TikTok, Pinterest, LinkedIn and other social platforms.
• Ensure content is not only visually beautiful but tells a cohesive, engaging brand story.
• Own the content calendar, planning around product launches, campaigns, collaborations, and key commercial moments.

Social Media Management:

• Develop and execute a forward-thinking social media strategy that aligns with brand, marketing, and commercial goals.
• Manage daily posting, audience engagement, and community interaction with a consistent brand voice.
• Coordinate with the team to deliver paid digital campaigns to support customer reach, engagement, and conversions.
• Collaborate cross-functionally with marketing, PR, creative, and founder for alignment.

Community Growth:

• Proactively build and nurture our social media community with genuine, two-way engagement.
• Identify and engage with brand advocates, influencers, stylists, and collaborators aligned with our values and aesthetic.
• Spot and cultivate authentic brand partnerships that feel organic to our audience.

Performance Analysis:

• Track and analyse social media KPIs and content performance using relevant tools.
• Translate insights into actionable strategies for growth, reach, and engagement.
• Produce regular reports highlighting what’s working, what’s not, and what’s next.
• Stay at the forefront of social trends, platform changes, and cultural moments to keep the brand fresh and relevant.
• Experiment with new formats and features, bringing bold, creative ideas to life that resonate with our audience.

What We’re Looking For:

• Proven experience (3+ years) in a content or social media management role, ideally within fashion, lifestyle, or luxury consumer brands.
• Strong portfolio of content and campaigns that demonstrate your ability to create, grow, and convert an audience.
• Photography/videography skills with an eye for lighting, composition, and storytelling.
• Strategic thinker with a creative mindset and strong visual and copywriting sensibility.
• Expert-level knowledge of Instagram, TikTok, Pinterest analytics tools, and content trends.
• Strong project management skills and the ability to manage multiple content streams and deadlines.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.
• Passion for fashion, design, and sustainability.

Bonus Skills:

• Proficiency in design and editing tools (e.g. Adobe Creative Suite, Canva, CapCut).
• Experience with influencer marketing and brand partnerships.
• Experience with Meta Ads Manager and paid digital ads.

Please send your CV, cover letter, and examples of recent social content or campaigns (personal or professional) to [e-mail] with the subject line: "Social Media Content Creator".

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Footwear Manufacturing

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