Social Media Content Creator

Red Bull; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading energy drink brand in London is looking for a Social Media Content Creator. The role involves growing social media channels and creating engaging content that resonates with UK audiences. Candidates should have extensive experience in managing social media strategies and driving organic engagement across platforms like Instagram and TikTok. This position requires innovative thinking and the ability to work collaboratively with various stakeholders.

Qualifications

• Experience delivering millions of views across social channels.
• Innovative and creative mindset to engage audiences.
• Strong written communication with keen editorial sense.

Responsibilities

• Grow Red Bull UK’s social media presence across various platforms.
• Lead ideation and execution of creative social-first content.
• Manage budgets, agencies, and external partners.

Skills

Social Media Strategy

Content Creation

Analytics and Reporting

Community Management

Tools

YouTube

Instagram

TikTok

WhatsApp

Spotify

Job description

Overview

Red Bull UK is currently recruiting for a Social Media Content Creator to be based in London, UK. You are an experienced internet obsessive that lives and breathes digital culture. You bring a deep understanding of how to craft content and grow channels to attract audiences on a huge scale. You will be a key pillar in our world-leading social media team; responsible for maximising Red Bull’s online reach in the UK. You will develop creative and innovative ideas that drive viewership and engagement with millions of users every day. The performance you deliver is crucial to Red Bull winning the hearts and minds of UK consumers and encouraging them to make Red Bull their energy drink of choice. You will power the growth of Red Bull UK channels across Instagram, TikTok, YouTube, Strava, WhatsApp, Spotify, and culturally focused channels like Red Bull GMT and Red Bull Gaming Sphere, plus any new channels you wish to launch.

Responsibilities

• Grow Organic Reach & Engagement — Drive the growth of Red Bull UK’s social media presence across Instagram, TikTok, YouTube, Strava, WhatsApp, and Spotify, along with culturally focused channels like Red Bull GMT and Red Bull Gaming Sphere.
• Develop and Deliver High-Impact Content — Lead creative ideation and execution of innovative social-first content that connects with millions daily and reflects the pulse of UK culture—particularly within music, sport, and gaming.
• Be a Strategic and Creative Force — Present bold social strategies to senior stakeholders, while also delivering hands-on content and campaigns that move fast, engage audiences and generate buzz.
• Manage Budgets, Agencies & Talent — Oversee external partners, agencies and any direct reports, ensuring best-in-class delivery and alignment with business goals.
• Set the Standard — Maintain high-quality output across all platforms. Act as a content quality gatekeeper and tone-of-voice guardian for the UK market.
• Spot New Opportunities — Monitor emerging trends, channels and behaviours, translating them into actionable opportunities for Red Bull UK to stay ahead in culture and content.

Knowledge and Experience (Qualifications)

• Experience delivering millions of views across a high reach network of channels for a publisher, broadcaster, creator or content producer
• Understand and explain what drives organic virality
• Experience of YouTube, TikTok, Instagram
• Experience pitching launching new social media channels
• Ability to ideate and create viral social media content (with examples)
• Proven experience of achieving significant growth for social platforms (with examples)
• Innovative, creative and entrepreneurial mindset – with a hunger to break the internet
• Strong written communication and accuracy, with a keen editorial sense
• Experience in building and nurturing online communities
• Confident in presenting a strategic vision that influences key decision-makers
• Experience in shooting, editing and publishing
• Experience in agency management
• Experience of analytics and reporting
• A determination to experiment and try new things before anyone else

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.