Social Media Content & Community Manager

lastminute.ae; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading European travel-tech company in London is seeking a Social Media Content & Community Manager. This role focuses on creating engaging social content, managing community interactions, and monitoring performance metrics. Ideal candidates should have experience in video-focused social media strategies and a passion for connecting with audiences. The position offers a hybrid working model and a full-time contract.

Qualifications

• Experience in social media content creation with a focus on video formats.
• Ability to analyze social media engagement metrics.
• Strong writing skills and a creative mindset.

Responsibilities

• Own and deliver social content across platforms.
• Lead social content production from concept to publishing.
• Engage with audience in comments and DMs to humanize the brand.
• Report on content performance and strategize for improvement.

Skills

Content creation

Social media strategy

Community engagement

Trend analysis

Job description

The Company

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.

We’re looking for a thoughtful and creative Social Media Content & Community Manager to join our team. You don’t need to be online 24/7 – but you will have a sharp eye for trends, an ear for great conversation in the comments, and a knack for making content that actually connects.

In this role, you’ll help shape ideas into scroll-stopping content, grow a community that feels human (not corporate), and dream up ways to surprise and delight our audience. If you’re someone who enjoys playing with tone of voice, has smart ideas for campaigns, and understands what builds real engagement – this might be the role for you.

Job Description

The job in brief:

• Job Title: Social Media Content & Community Manager
• Working model: hybrid (London office)
• Team: you will join the Social Media team within the Brand department.
• Level: Professional, reporting to the Head of Social
• Location: London, UK
• Contract: Permanent – full-time (EUR 36 h/week)
• Languages: English professional level. Other European languages will be valued.

What Your Impact Will Be

• Own and deliver social content across lastminute.com & weg.de accounts – from concepting to publishing – with a focus on video-first formats (Reels, TikTok, YouTube Shorts).
• Creatively bring our social strategy to life, capturing everyday chaos and championing last minute wins.
• Lead the full social content production workflow: writing scripts, shooting, editing, jumping into the comments, and shaping reactive formats based on what’s trending.
• Be the voice of the brand in our comments and DMs, helping us show up as more human, helpful, and cheeky across platforms.
• Monitor performance of content and campaigns, reporting on reach, engagement, traffic, and what we’ve learned, to keep improving and offering actionable insights for future strategies.