Social Media Consultant

Cielo; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A global workforce solutions provider in London is seeking a Social Media Consultant to lead social media strategies for key clients. The ideal candidate has 3-5 years of experience in managing social media processes and is skilled in content creation, consultancy, and client engagement. This role offers an opportunity to drive brand presence and implement innovative social media practices.

Qualifications

• 3-5 years of experience managing social media business processes required.
• Experience in paid social media advertising and reporting required.
• Knowledge of web design, SEO, and content marketing best practices.

Responsibilities

• Lead and execute the overall Social Media content strategy for accounts.
• Generate, edit, publish, and share daily content.
• Mentor Social Media Specialists on content writing and reporting.

Skills

Proficiency with social networking sites

Excellent consulting skills

Writing and editing skills

Presentation skills

Communication skills

Education

Bachelor’s degree in Business, Communications, Journalism

Tools

Social content management systems (CMS)

Microsoft Office

Job description

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The Social Media Consultant is responsible for cultivating and maintaining a strong partnership with customers, both internal and external, promoting superior service in Social Media activity. As part of the Brand & Digital team, this role is responsible for overarching strategy, planning, and execution of deliverables, and other key performance indicators on behalf of our clients. This role acts as a champion for our client brands and carries the unique messages that will positively impact employment brands forward.

Responsibilities

1. Social media point of contact and subject matter expert to a portfolio of larger accounts
2. Provide thought leadership and information on best practices to clients and internal stakeholders
3. Lead and execute the overall Social Media content strategy for accounts
4. Generate, edit, publish, and share daily content that builds brand reach, experience, and reputation
5. Work with Senior Manager
6. Content to regularly update and enhance clients’ social media plans
7. Demonstrate professional communication style while representing the online brand identity of the client
8. Set up and optimize company pages within each platform to support client’s critical needs
9. Create editorial calendars and syndication schedules to drive top content performance
10. Copywriting for social media content across all social channels
11. Partner with design team to create rich media content
12. Assist with proofreading content calendars developed by Social Media Specialists and Consultants
13. Lead key areas of social media service offerings, including social media advertising, analytics/reporting, implementation, and reputation management
14. Mentor Social Media Specialists on content writing, reviewing, and reporting
15. Continuously improve by capturing and analyzing the appropriate data, insights, and best practices
16. Monitor and report on results of social advertising, including trends, opportunities, risk factors and strategic recommendations
17. Educate colleagues and clients on social media trends and updates via presentations and articles
18. Partner with Brand & Digital teams on client activations, campaigns, projects, and toolkits
19. Work closely with third party vendors to enhance social media offerings and best practices
20. Other duties as assigned

Qualifications

Education:
- Bachelor’s degree (Business, Communications, Journalism, or relevant field, preferred)

Experience:
- 3-5 years of experience managing social media business processes is required
- Paid social media advertising, audience creation, budget allocation, execution, reporting, and optimization experience is required
- Human Resources, recruitment, or employer brand experience is preferred

Functional/Technical Knowledge, Skills and Abilities Required:
- Proficiency with social networking sites (Facebook, Instagram, LinkedIn, Snapchat, YouTube, Pinterest, Twitter, etc.)
- Experience managing responses on employer review sites (e.g. Glassdoor and Indeed)
- Excellent consulting, writing, editing, presentation, and communication skills
- Hands-on experience with social content management systems (CMS) and analytics
- Ample knowledge of web design/development, SEO, and content marketing best practices
- Knowledge of online marketing and understanding of major marketing channels
- Proficiency with Microsoft Office, including Outlook and Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.