Social Media Community Manager

ASDA; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in Leeds is seeking a Social Media Community Manager to enhance community engagement across platforms. This role involves collaborating with various teams to drive strategic initiatives and manage online interactions, ensuring strong brand advocacy. The ideal candidate should have excellent social media skills and a passion for customer experience. The position offers a competitive salary and a comprehensive benefits package.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount

Free access to wellbeing services

Inclusive networks and support programs

Qualifications

• Passionate about social media and customer engagement.
• Ability to analyse data and derive actionable insights.
• Strong knowledge of social media trends and platforms.
• Experience in a similar social media role.

Responsibilities

• Engage with the community across social media platforms.
• Identify trends and participate in conversations.
• Collaborate with teams to enhance online presence.
• Support User-Generated Content strategies.

Skills

Social media tools

Copywriting

Data interpretation

Customer engagement

Tools

Sprinklr

Job description

Job Title

Social Media Community Manager

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Social Media

Closing Date

3 August 2025

"Let's find your role"

We’re recruiting a Community Manager to join the Asda & George Social Media team. You will work in the Social Analytics & Community Management team, working closely with the Social Media team across managers, creators & planners.

You will also build strong relationships across multiple areas of the business, including Media, Trading, Campaign and Content teams. You’ll be responsible for organising and understanding key information that help us drive our plans. Your core responsibility is to engage with our community across social platforms.

As a Community Manager you will:

• Proactively identify and engage in authentic conversations, in order to enhance our online presence.

• Have a customer-first mindset, emphasising exceptional customer experiences and displaying a keen interest in the retail, fashion & general merchandising sector.

• Ensure tone of voice is adhered to in all external communications, aligned with brand guidelines.

• Cultivate brand advocacy by formulating and leading a strategic approach, converting customers into loyal brand enthusiasts.

• Collaborate with our social media analyst to share key insights into reports, highlighting trends and discussions for responsive social engagement.

• Support our User-Generated Content (UGC) strategy, identifying its value across various social channels.

• Explore and connect with new communities, expanding brand and product awareness within our audience.

• Keep abreast of competitor activities, providing actionable insights and recommendations based on trends and test results.

• Support with Social Media planning & publishing on an ad-hoc basis to assist the team, across reactive & planned content.

“Let's find out about you”

• You’ll be passionate and excited about all things social and doing the right thing for our customers as well as being organised, passionate and excited about social media.

• You’ll be naturally inquisitive, with a strong understanding of how to read and interpret data.

• Have excellent knowledge of social media tools and trends and can provide constructive suggestions to team members that help them understand how their content is performing.

• Display very strong copywriting skills with previous experience in a similar role.

• Strong awareness of social media trends, platforms, and best practices, coupled with an understanding of varied customer channel preferences and content consumption habits.

• Proficient in using social listening platforms and social media management tools, such as Sprinklr.

• Ability to prioritise a customer-centric approach, initiating meaningful conversations and establishing connections with diverse audiences.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves