Social Media Channel and Content Manager

ABB Schweiz AG; Warrington; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Social Media Channel and Content Manager to enhance its online presence and strengthen its leadership in automation and digitalization. This role involves developing and executing social media initiatives, managing content across platforms like LinkedIn and YouTube, and collaborating with teams to drive engagement. The ideal candidate will have a strong academic background in communications or marketing, proven experience in social media management, and the ability to analyze performance data. Join this innovative firm and play a key role in shaping its digital narrative!

Qualifications

• Strong academic foundation in communications or marketing.
• Proven track record in managing social media and content creation.

Responsibilities

• Develop and implement social media content programs.
• Analyze social media performance metrics and adjust tactics.

Skills

Social Media Management

Content Creation

SEO

Data Analysis

Communication

Education

Bachelor's degree in Communications

Bachelor's degree in Marketing

Tools

Social Media Platforms (LinkedIn, YouTube)

SEO Tools

Job description

Social Media Channel and Content Manager

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.

This position reports to

Head of External Communications - Process Automation

Your role and responsibilities

As the Social Media Channel and Content manager for ABB Process Automation business area, you will be responsible for developing and executing social media initiatives to enhance the online presence and strengthen the position ABB Process Automation as a leader in automation, electrification and digitalization. This role will be key in driving the business area’s social media initiatives, ensuring impact, consistency and alignment with business goals.In this role, you will actively manage the ABB Process Automation business area social media channels, including LinkedIn and YouTube, as well as evaluate the need for additional platforms. You will design, execute and optimize social media content and campaigns in collaboration with agencies and internal teams, leveraging both paid and organic opportunities.Key responsibilities:- Develop, oversee and implement social media content programs for ABB Process Automation, ensuring alignment with ABB Group social media guidelines.- Produce, manage, optimize and curate content on ABB Process Automation's social media channels, including LinkedIn and YouTube.- Continuously assess the potential of additional platforms and establish and manage new channels as necessary to enhance social media presence and influence.- Collaborate closely with the Digital Marketing Technology team on social media technology and tools.- Utilize relevant tools to schedule and manage posts across multiple platforms.- In collaboration with content creators, design, execute and manage social media campaigns to drive engagement and growth.- Deploy both paid and organic social media tactics to maximize reach and effectiveness, managing relevant supplier relationships and budgets.- Develop and establish best practices on impactful social media content creation and distribution, providing expert guidance and support to colleagues in Divisions. Conduct training sessions for team members on relevant best practices.- Be hands-on with social media management and keep up-to-date with the latest trends, algorithms and best practices for key platforms to drive success.- Continuously analyze social media performance metrics for business area content and adjust tactics as needed to improve results.- Proactively implement SEO tactics across social media channels to enhance content visibility and improve search rankings.

Qualifications for the role

• To be successful in this role, you bring a strong academic foundation with a Bachelor’s degree or higher in communications, marketing, social media, or a related field. You have a proven track record in managing social media, including hands-on experience in content creation and analyzing performance data to optimize strategy.
• Your writing is sharp and engaging, allowing you to craft compelling content tailored to different social media platforms. As a native English speaker, you communicate with clarity and precision. You're especially savvy with platforms like LinkedIn and YouTube, and you know how to navigate the tools and technologies that power effective social media campaigns.
• You're deeply familiar with platform algorithms and current trends, and you understand how to make both paid and organic content work together to drive results. Your analytical skills help you translate metrics into meaningful insights, while your communication and interpersonal abilities make you a natural collaborator across teams.
• Experience with SEO and its integration into social media strategy is another strength you bring to the table, helping to ensure visibility and reach in a competitive digital landscape.
• Ready to bring your social media expertise to ABB? Apply now!

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory