Social Media & Campaigns Lead

Gigster; United Kingdom; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in IT services is seeking a Social Media & Campaigns Lead to enhance brand visibility and support recruitment efforts. This role offers the chance to shape online presence through engaging content on LinkedIn while collaborating remotely in a dynamic environment. Ideal candidates will have a strong background in copywriting and managing B2B social media campaigns, thrive independently, and enjoy working with creative teams.

Qualifications

• Strong copywriting skills for B2B audience.
• Experience managing LinkedIn social content.
• Proven ability to support branding and recruitment campaigns.

Responsibilities

• Manage a consistent LinkedIn content calendar.
• Collaborate with recruiters for hiring campaigns.
• Brief external agency for content creation.

Skills

Copywriting

B2B Social Content Management

Recruitment Campaign Support

Communication

Content Strategy

Tools

Canva

Figma

Job description

Direct message the job poster from Gigster

Unlocking business potential through Cloud, Data and AI.

Type: Freelance / Contractor (20 hours/week)

Duration: Initial 3-month contract (with potential to extend)

About Virtasant

Virtasant is a global cloud consultancy helping organizations transform, build, and optimize in the cloud. With a remote-first model and a world-class cost optimization platform, we’re known for delivering exceptional results across data, cloud, and AI projects. Now, we're ready to amplify that story and turn delivery wins into consistent brand impact.

The Opportunity

We’re looking for a self-starting Social Media & Campaigns Lead to help us build a strong and consistent online presence. You’ll own our company LinkedIn activity, support top-of-funnel recruitment efforts, and ensure internal wins and hiring campaigns are translated into high-impact, engaging content.

You’ll be the engine behind our social and employer brand visibility—whether that’s writing and scheduling posts, working with our recruiters on hiring campaigns, or briefing our marketing agency to ensure we have the right content in place to build reach and credibility.

Key Responsibilities

• Own and manage a consistent LinkedIn content calendar (company page + campaign-specific activity)
• Write and schedule posts that support brand awareness, hiring campaigns, and delivery success stories
• Collaborate with recruiters to support hiring campaigns with role posts, visual assets, and outreach content
• Brief and coordinate with our external marketing agency to ensure timely, on-brand content creation
• Track engagement and performance to identify what resonates and adapt accordingly
• Ensure content tone is consistent and aligned with our brand voice
• Stay on top of social and content trends relevant to tech and consulting audiences

Ideal Experience

• Strong copywriting skills and experience managing B2B social content (especially on LinkedIn)
• Proven ability to support recruitment or employer branding campaigns
• Experience working independently and proactively in a remote environment
• Confident liaising with external content or design agencies
• (Bonus) Basic design or Canva/Figma skills to tweak or repurpose assets
• (Bonus) Background in tech, SaaS, or consulting companies

Why Virtasant

We’re not your typical tech consultancy. At Virtasant, you’ll be joining a team that’s 100% remote, deeply global, and serious about impact - both for our clients and our people. We’re lean, ambitious, and focused on delivering real results, not fluff. You’ll have the freedom to shape our brand story, work async with autonomy, and collaborate with a team that values smart thinking, clean execution, and creative problem-solving. If you're tired of bureaucracy and looking for a high-trust environment where your ideas can move quickly, you’ll feel at home here.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting and Marketing Services

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