Social Media & Campaign Manager

G1 Group; Hamilton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading hospitality group in Hamilton is seeking a creative Social Media & Campaign Manager to enhance their online presence. The role involves developing engaging content, managing social media strategies across platforms like Instagram and TikTok, and collaborating with marketing teams. Ideal candidates will have a background in marketing and experience with social media tools and content creation. This position offers a competitive salary and flexible hours.

Benefits

Competitive salary

Generous benefits

Flexible hours

Access to trade events

Dynamic work environment

Qualifications

• Strong understanding of hospitality marketing and social media tools.
• Ability to produce high-quality photos and videos.
• Experience managing Instagram and TikTok.

Responsibilities

• Achieve KPIs such as follower growth and sales targets.
• Develop video content strategies including TikTok and Instagram.
• Manage Meta paid advertising campaigns.

Skills

Social media management

Content creation

Marketing knowledge

Photography

Education

Degree or HND in marketing or related field

Tools

CapCut Pro

Canva

Job description

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Social Media & Campaign Manager, Hamilton

Client: G1 Group

Location: Hamilton, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 148b80e8b4a8

Job Views: 9

Posted: 31.07.2025

Expiry Date: 14.09.2025

Job Description:

The Scotsman Group - Central Office, Hamilton House, 70 Hamilton Drive, Glasgow, Lanarkshire, G12 8DR

Who we are?

The Scotsman Group is Scotland’s largest and most diverse hospitality group, with over 40 venues including bars, restaurants, and hotels across Scotland.

Role Overview

We are seeking a creative and results-driven Social Media & Campaign Manager to enhance our social media presence. You will collaborate with our Operations, Design, and Digital Marketing teams to produce engaging content that drives performance.

Key Responsibilities:

• Achieve KPIs such as follower growth, engagement, and sales targets.
• Develop our video content strategy, including TikTok and Instagram Reels.
• Support and brief social media content creators, ensuring quality and alignment with marketing strategies.
• Create tailored social media plans for venues, ensuring professional and on-brand content.
• Implement UGC and influencer strategies to reach new audiences.
• Manage Meta paid advertising campaigns on Facebook and Instagram.
• Coordinate photography and videography, writing briefs and attending shoots.
• Propose creative content ideas like Instagram moments and customer experiences.
• Assist the Head of Digital Marketing with influencer and competition strategies.

The Person:

Essential Qualities:

• A degree or HND in marketing, communications, or related field is preferred but not essential.
• Strong understanding of hospitality marketing and social media tools.
• Ability to produce high-quality photos and videos.
• Experience managing Instagram and TikTok, including editing software like CapCut Pro and Canva.
• Confidence in social media engagement and outreach, including influencer collaborations.

What We Offer:

• Competitive salary
• Generous benefits
• Flexible hours
• Access to trade events and brand trips
• A dynamic environment working with Scotland’s top hospitality brands.

The Process:

If interested, apply now with your CV and portfolio or links to relevant work.