Social Media Campaign Manager

Springcoil Ltd; Gloucester; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading kitchenware company is looking for a Social Media Campaign Manager to shape brand narrative and enhance customer experience. Your role involves developing creative strategies for paid ads, collaborating with influencers, and optimizing content performance. If you have 5+ years of experience in social media marketing and a passion for kitchenware, we want to hear from you. This position offers a hybrid working model and competitive salary up to £45,000.

Benefits

Salary up to £45,000

3 days in HQ, 2 days remote

Performance-based bonus

Generous staff discount

33 Days Annual Leave

Qualifications

• 5+ years of experience in paid social creative strategy, content marketing, or performance marketing.
• Strong understanding of direct-response marketing and creative testing.
• Experience in writing ad copy for paid social campaigns.

Responsibilities

• Develop and oversee creative strategies for paid social media ads.
• Craft high-performing content tailored to various platforms.
• Collaborate with teams to analyse creative performance.

Skills

Creative strategy development

Ad copywriting

Collaboration with influencers

Data analysis for creative performance

Knowledge of social media trends

Job description

Join ProCook as a Social Media Campaign Manager!

ProCook is looking for an innovative Social Media Campaign Manager to join our dynamic marketing team. In this crucial role, you'll be at the forefront of shaping our brand narrative and enhancing our customer experience through strategic content development. If you are a creative thinker with an eye for detail and a passion for kitchenware, we want to hear from you!

Key Responsibilities: The Social Media Campaign Manager will be responsible for developing and overseeing both Brand and performance-driven creative strategies for paid social media ads. Reporting to the Senior Social Media & Content Manager, you will lead the ideation, messaging, and optimisation of creative assets for paid social campaigns. Your role will focus on crafting high-performing, platform-specific content that drives engagement and sales. You will collaborate closely with the Paid Performance Team to test and refine creative based on data insights and manage the full creative development cyclefrom concept to execution.

Requirements

• Develop creative strategies for paid social ads, ensuring alignment with performance goals.
• Write and refine ad copy, hooks, and messaging frameworks that support campaign KPIs from attention grabbing hooks to conversion-ready copy.
• Advise on influencer selection for paid campaigns based on content style and performance potential.
• Work with the Senior Social Media & Content Manager and Creative Producer to develop creative briefs for influencer-generated paid content.
• Guide influencers and creators on content formats, CTA integration, and performance-optimised storytelling.
• Collaborate with the Paid Performance Team to analyse creative performance and refine content based on data-driven insights.
• Lead storyboarding and scripting, ensuring content is engaging, on-brand, and tailored to platform best practices (TikTok, Meta, YouTube, etc.).
• Oversee the development of A/B test variations to improve ad performance.
• Collaborate with the organic social team to identify high-performing content that can be repurposed or adapted for paid campaigns.
• Stay ahead of platform trends, competitor creative strategies, and industry insights to drive innovation.
  
  

Key Skills

• 5+ years of experience in paid social creative strategy, content marketing, or performance marketing.
• Strong understanding of direct-response marketing, creative testing, and performance-driven content.
• Experience in writing ad copy, scripting, and developing content for paid social campaigns.
• Experience collaborating with influencers and content creators to develop high-performing ad assets.
• Familiarity with social media advertising best practices and platform-specific trends.
• Analytical mindset with the ability to use data insights to refine creative direction.
• Strong collaboration skills, working across creative, brand, and performance marketing teams.
• A passion for food, cooking, and kitchenware products would be a bonus!
  
  

Benefits

• Salary: up tom £45,000 depending on experience and skills
• Hybrid Working: 3 days in our inspiring ProCook HQ, 2 days flexible remote
• Opportunity to work with a passionate team
• Performance-based bonus
• Be part of a fast-growing company
• Join a friendly, close-knit team
• Enhanced parental leave
• Generous staff discount
• 2 x Annual paid volunteering days
• Employee Assistance Programme
• Friends and Family Referral Scheme
• ?33 Days Annual Leave (including bank holidays)
  
  

We Welcome Everyone

At ProCook we are committed to diversity and inclusion, and we welcome applications from people of all abilities.

If you require any reasonable adjustments to support you through the application or interview process, please let us know. Were committed to making our recruitment process as inclusive and accessible as possible.

About ProCooks Sustainability Commitment

At ProCook, sustainability is at the heart of what we do.

As a certified B Corporation, we strive to balance profit with purpose, focusing on reducing waste, and ensuring ethical business practices.

By joining our team, you will contribute to our efforts in creating a positive impact on the planet.

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