Social Media Assistant

JR United Kingdom; Hemel Hempstead; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading British heritage leather goods brand is seeking a creative Social Media Assistant. The role involves managing social media channels, creating impactful content, and engaging with the audience. Ideal candidates will have a marketing background and a passion for fashion, with the opportunity to grow within the brand.

Qualifications

• 1-2 years experience in managing social channels and influencer marketing.
• Strong written and visual communication skills.
• A meticulous eye for detail and excellent English.

Responsibilities

• Create engaging content across TikTok, Instagram, and more.
• Track performance metrics and report findings.
• Manage community engagement on social media.

Skills

Content creation

Social media management

Engagement strategies

Trend analysis

Collaboration

Time management

Visual communication

Education

Marketing degree or relevant qualification

Tools

Excel

Instagram

TikTok

Social media scheduling tools

Job description

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We are a founder-led and owned British heritage leather goods and accessories brand. Born 45 years ago, we have been designers, manufacturers, wholesalers, and retailers, and, like our products, we hope we get better with age! Our creative and operational home is based in our converted stables in beautiful Hertfordshire parkland, with our Distribution Centre just 10 minutes away in Hemel Hempstead.

The role:

A creative and commercially minded Social Media Assistant who lives and breathes fashion. This is a brilliant opportunity for someone with 1–2 years of experience in managing social channels and influencer marketing, looking to grow with a brand long-term.

Supporting the day-to-day management of our social media channels, with a strong focus on content creation—filming and editing Reels, spotting trends, and asking the right questions to push things forward. A good eye for product, always thinking about how best to showcase it through content. This role requires a true creative who combines aesthetic instinct with an analytical and strategic approach.

Where:

Based at our stables in Great Gaddesden, our team enjoys working together—collaborating, sharing ideas, and being part of a family at work.

When:

Monday - Friday (37.5 hours per week)

With:

Reporting to the Head of Marketing

Your character and skills will include:

• A marketing degree or relevant qualification.
• A true love of fashion with a natural feel for product and storytelling.
• A commercial mindset with an instinct for what drives engagement and sales.
• Fluent across social media platforms, with proven ability to film, edit, and produce engaging content.
• Confident in sharing ideas, asking questions, and thinking one step ahead.
• A team player who’s collaborative but also self-motivated.
• Highly organized with great time management skills.
• Comfortable building relationships internally and externally.
• Strong written and visual communication skills.
• A meticulous eye for detail and excellent English.
• Confident using Excel, Outlook, Instagram, TikTok, and social media scheduling tools (e.g., Later, Planoly, Tailwind, etc.)

Our values:

·AUTHENTICITY - Being sincere, genuine, and honest at all times; be your true self.

·COLLABORATION - Working together effectively to achieve our goals; share and communicate.

·PRIDE - Aspiring to be the best in everything we do; show your passion and how much you care.

·TRUE GRIT - Showing determination and perseverance in all that you do; never give up.

·VISION - Using your creativity and experience to plan for the future; never stand still.

Responsibilities will include:

1. Create engaging and visually impactful content across TikTok, Instagram, and more, especially video-first formats like Reels.
2. Work closely with the Marketing Manager to brainstorm and execute content ideas aligned with our marketing goals and seasonal campaigns.
3. Stay on the pulse of what’s trending, always thinking about how we can creatively respond with brand-relevant content.
4. Support brand photoshoots, pulling together relevant product and styling requirements.
5. Track performance metrics, report findings, and use insights to optimize future posts.
6. Prepare and schedule content in Later.com; manually post Stories and Reels.
7. Manage community engagement by responding to DMs, comments, and inboxes on Instagram and Facebook.
8. Support influencer gifting—identifying creators, pitching ideas, managing relationships, and tracking content delivery.
9. Join regular team meetings and contribute ideas to campaigns and strategy.
10. Attend weekly 1:1s with the Marketing Manager or Head of Marketing to review priorities, performance, and growth areas.
11. Once content is signed off, regularly schedule reels and other forms of content via our scheduling tool, ensuring they are optimized for various social media platforms.
12. Document trending topics, hashtags, and challenges relevant to the target audience.
13. Report on content performance, including engagement metrics and recommendations for improvement.
14. Collaborate with the marketing team on the development and execution of content campaigns.

Success Criteria:

1. Timely reporting to the Head of Marketing on project progress, including collaboration efforts and adherence to deadlines.
2. Consistent production of high-quality content that resonates with the target audience.
3. Increase in engagement metrics, including likes, comments, shares, and followers.
4. Positive feedback from the marketing team and wider stakeholders on the quality and effectiveness of creative content.
5. Ability to adapt quickly to changing trends and capitalize on opportunities for growth in the social media landscape.