Social Media and Digital Officer

English National Ballet; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

The English National Ballet seeks a Social Media and Digital Officer to enhance its online presence through engaging content across digital platforms. The role involves creating and managing content, writing captivating social media captions, and analyzing performance metrics. Ideal candidates will have strong copywriting skills, social media management experience, and the ability to collaborate effectively. The position supports a diverse workforce and encourages applicants from various backgrounds including local East London residents.

Qualifications

• Experience managing or supporting successful social media channels.
• Flair for copywriting and editing for digital platforms.
• Understanding of social media best practices and platform trends.

Responsibilities

• Create compelling content for social media channels and digital platforms.
• Manage the social media content and publishing calendar.
• Monitor and analyze performance metrics across platforms.

Skills

Social media management

Copywriting

Analytical skills

Time management

Job description

The Social Media and Digital Officer plays a vital role in sharing English National Ballet’s story with our audiences. You’ll work across social media channels and digital platforms, supporting campaigns, projects and brand storytelling, to ensure our online presence remains engaging, accurate and well‑managed.

You will work closely with content creators, internal teams and other stakeholders to ensure digital content is audience focused, optimised for each platform, and supported by clear performance insights.

Responsibilities

• Creating compelling content for social media channels and digital platforms, including copywriting, publishing, scheduling and reporting.
• Writing engaging captions for social posts, adapting for platforms and incorporating relevant hashtags, keywords, and calls‑to‑action.
• Managing the social media content and publishing calendar, ensuring channels are optimised and reflect the full breadth of the company’s work, on stage and beyond.
• Supporting the Digital Manager on content production and the delivery of digital campaigns and initiatives.
• Monitoring and analysing performance metrics across platforms.
• Keeping abreast of trends and sharing insights to inform future digital activity.
• Scheduling, writing and publishing blog posts on ballet.org.uk.

Key Selection Criteria

• Experience managing or supporting successful social media channels with an excellent understanding of what makes engaging content.
• A flair for copywriting and editing for digital platforms, with excellent attention to detail.
• Keen social user with an understanding of social media best practices and platform trends.
• Experience of interpreting performance data using analytics tools, and using insights to shape content and channel approach.
• Good time management skills with the ability to efficiently prioritise, meet deadlines, plan, and organise while maintaining the highest standards of accuracy.
• Ability to build positive, collaborative working relationships and provide a friendly service to people at all levels within the organisation and externally.

We are committed to building a diverse and inclusive workforce where staff of all backgrounds can thrive and grow. We would particularly like to hear from global majority applicants and from applicants living with a disability or a long-term health condition, both groups which are currently underrepresented in our organisation.

English National Ballet is a Disability Confident Committed organisation.

English National Ballet is based at the Mulryan Centre for Dance on London City Island in Canning Town, East London. We would particularly like to hear from local East London residents, and would encourage those based in the boroughs of Tower Hamlets, Newham, Waltham Forest, and Hackney to apply.