Social Media and Digital Marketing Executive

Beresfords Group; Chelmsford; On-site; GBP 32,000 - 36,000; Full time

Job summary

Join a dynamic marketing team as a Digital Marketing & Social Media Executive, where your storytelling and content creation skills will shine. This role is pivotal in enhancing the online presence of a well-established property group. You'll develop social media strategies, create engaging content, and execute email marketing campaigns, all while collaborating with various teams. If you're passionate about digital marketing and eager to make a significant impact, this is the perfect opportunity for you. Bring your creativity and enthusiasm to a role that promises growth and innovation in a fast-paced environment.

Qualifications

• 2+ years in marketing or social media roles, skilled in content creation.
• Experience with social media management tools and analytics platforms.

Responsibilities

• Develop and execute social media strategies to enhance brand visibility.
• Create engaging content for social media and websites, manage campaigns.

Skills

Social Media Management

Content Creation

Copywriting

Email Marketing

Analytics

Digital Marketing

Multitasking

Education

Relevant Marketing Qualifications

Tools

Mailchimp

WordPress

Meta Business

Job description

What does the role involve?

Our new talented and creative Digital Marketing & Social Media Executive will be joining our dynamic marketing team. The ideal candidate will be passionate about storytelling, skilled in content creation, and adept at leveraging social media platforms to engage audiences and drive brand awareness, as well as have a wider understanding and interest in digital marketing, newsletters and mailshots.

This role will be at the heart of taking the already established marketing activity for the group to the next level.

About Beresfords: Beresfords is the largest independent family run Property Group in the Southeast of England. Established in 1968 as a single estate agent branch in Upminster, the company has evolved to have 17 branches across Essex and into Greater London.

The divisions & companies that you will be working on:

• Beresfords Residential Sales & Lettings
• Beresfords Land & New Homes
• Beresfords Country & Village
• Flagstone Financial Management
• Whybrow commercial property consultants and surveyors
• Cheke & Co residential surveyors
• Countryside Breaks

The role will be focused on:
Evolving our profile on social media, executing email marketing campaigns, updating content on websites, and supporting key company events.

Core Responsibilities Including But Not Limited To:

• Develop and execute social media strategies to enhance Beresfords (and the associated companies/divisions mentioned above) online presence and promote brand visibility across various platforms, including but not limited to Instagram, Facebook, and LinkedIn.
• Create engaging and relevant content, including posts, videos, infographics, and other multimedia assets, tailored to each social media platform and target audience.
• Collaborate with internal teams to align social media efforts with overall marketing objectives and campaigns.
• Monitor social media channels, track performance metrics, and analyse data to produce reports that will optimize content strategy and drive continuous improvement.
• Compile reports based on the analysis and engagement from our digital channels.
• Support the creation of paid social media campaigns and review analytics, setting up audiences.
• Create original content for web pages and blog posts.
• Liaise with 17 branches across the region to provide them with regular updates and request property information to promote via our marketing channels.
• Oversee the day-to-day maintenance and administration of the website requests and updates (Third party support will remain in place for this).
• Assist on all other marketing duties including publications and content creation.
• Perform general admin tasks – including invoice approval / booking of meetings, minute taking at bi-monthly marketing meetings.
• Actively look at new marketing initiatives and avenues for the company including idea generation.
• Assist with the production of the company’s high-profile magazine titled Essex Homes & Style as well as providing support on other publications including Residential, Dimensions and Acquire.

Qualifications/Experience
Essential:

• At least 2 years’ experience in a marketing or social media role, either at a company or as part of an agency.
• Passion for social media, digital marketing, and staying ahead of the curve in a rapidly evolving landscape.
• Experience of managing multiple social media accounts.
• Experience with paid social media adverts through Meta Business and other social platforms.
• Proficiency in using social media management tools, analytics platforms, and content creation software.
• Strong copywriting skills and attention to detail.
• Hands-on experience in delivering email marketing and social media campaigns (including paid social media).
• Creation of email marketing on platforms such as Mailchimp and Integrated Interest.
• Content management for websites using WordPress.
• Experience in working with external suppliers.
• Ability to handle multiple projects and prioritise responsibilities.
• Ability to work efficiently in a fast-paced environment.
• Ability to analyse metrics and produce reports and recommendations.

Preferred:

• Experience in creating and editing digital video content.
• Experience managing online reputation (i.e. reviews and communities).
• Full driving license.
• Ability to coordinate networking events.
• Interest or experience in the property industry.
• Although a degree in Marketing or Communications is not required, we will take relevant qualifications into consideration during the recruitment process.

Personal Attributes:

• Strong ability to multitask.
• Confident and personable.
• A self-starter with a proactive nature.
• High level of organisation.
• Strong written communication skills.
• Idea-generating and enthusiastic.

Salary: £32,000.00 - £36,000 per year DOE