Social Media and Digital Marketing Coordinator

Wiltshire and Bath Air Ambulance Charity; Melksham; On-site; GBP 28,000 - 32,000; Full time

Job summary

A leading charity in the UK is seeking a passionate Social Media and Digital Marketing Coordinator. The successful candidate will enhance the charity's online presence, create engaging content, and manage ad campaigns to support fundraising and awareness efforts. This role is pivotal to driving engagement with the community and showcasing the lifesaving work of the charity.

Qualifications

• Experience in digital marketing and content creation is required.
• Must have excellent communication and engagement skills.
• A proven track record in managing social media and ads is essential.

Responsibilities

• Plan and create engaging content across social media platforms.
• Manage digital marketing campaigns and monitor performance.
• Update website content and liaise with developers for improvements.

Skills

Digital marketing

Content creation

Social media management

Analytical thinking

Tools

Meta Business Suite

Mailchimp

Adobe Creative Cloud

Canva

Umbraco CMS

Job description

We are Wiltshire and Bath Air Ambulance Charity. We provide critical medical care by land and air, across our communities. We’re here when you need us most, but in the nicest possible way, we hope you won’t.

The social media and digital marketing coordinator will be responsible for implementing and managing the Charity’s digital presence across all platforms. This role combines creativity with analytical thinking, requiring someone who is both an excellent content creator and a driven optimiser.

You will be supporting the delivery of a digital strategy to grow engagement, increase reach and support the Charity’s income generation plan and brand awareness goals.

• BASED: At our state-of-the-art airbase in Outmarsh, Semington, BA14 6JX, where our Charity team and crew work alongside each other
• REPORTS TO:Marketing and Communications Manager
• SALARY:£28,000-£32,000 (dependent on experience)
• HOURS:Full time, 37.5 hours per week

KEY RESPONSIBILITIES

Social media and content creation

• Plan, create and schedule engaging content across all key social media platforms (Facebook, Instagram, LinkedIn and TikTok)
• Working with the wider team, maintain a content calendar and ensure its alignment with key dates, events and campaigns
• Interact and respond to comments, messages and engage with followers to build community
• Collate and arrange the capture of visual content such as photos and videos
• Working alongside the marketing assistant, design on brand assets such as graphics and videos/reels to promote Charity campaigns and news stories
• Segment, tag and prepare email newsletters using the Charity’s CRM system and Mailchimp email platform, working alongside the marketing assistant to plan and create relevant content

Advertising, performance and reporting

• Manage Meta (Facebook/Instagram) ad campaigns, including the setup, targeting, testing and performance analysis
• Regularly monitor the Charity’s ad performance, and where necessary, adjust creative, call to actions and targeting to optimise results and spend
• Utilise Google Ad Grants to run and manage search campaigns, ensuring effective keyword targeting to take advantage of the budgetary allocation, whilst always complying with Google’s guidelines

Website

• Update the Charity’s content via Umbraco CMS
• Liaise with our website developers to log support tickets, make improvements and ensure the ongoing development of the Charity website
• Run regular testing, monitor and update content and components across the website to ensure it is performing correctly, content is relevant and kept up to date

Reporting and development

• Track and report on key metrics across paid-for advertising, organic social media and the website e.g. click-through rates, pay-per-click, reach and engagement using tools such as Google Analytics and individual social media platform insights
• Using reports and testing, campaigns will be reviewed, recorded and developed for future campaigns
• Stay up to date and bring new ideas to the table with the ever-changing world of digital, social media, tools and trends to ensure the Charity is at the forefront of the sector
• Support the implementation of the Charity’s digital and social media strategy, including participating in AI testing and rollout

PERSON SPECIFICATION

We are looking for someone who has a passion for digital storytelling and can use creative content to engage and inspire our current and new supporters across social media and digital platforms. This role plays a key part in raising awareness, support and showcasing the lifesaving work of our Charity.

• A proven experience in a digital marketing role, with success in building exciting and engaging multi-channel campaigns
• Proven experience in managing social media platforms and ad campaigns using Meta Business Suite
• Demonstrable content creation experience
• Understanding of digital marketing principles, including email marketing, SEO, Google Ads and analytics
• A passion for digital marketing and social media
• Excellent communication skills and a keen eye for detail
• Creative and analytical thinking, with the ability to flex and change campaigns to deliver results
• Excellent engagement skills, with an ability to collaborate effectively and bring fresh, innovative ideas to the table
• Time management skills and the ability to work across multiple projects
• Experience in using design tools such as Adobe Creative Cloud, Canva or similar
• Experience in using email marketing platforms such as Mailchimp or similar
• Familiarity with CRM systems
• Proactive, enthusiastic and collaborative, with a ‘can do/let’s get this done’ approach
• Willingness and confidence to learn new skills
• Ability to work independently and as part of a team
• Excellent interpersonal skills, ability to liaise with people at all levels, on the telephone, face-to-face and in writing
• Ability to carry out thorough research to keep-up-to date with new platforms, marketing, social media, AI and advertising opportunities
• Organised and methodical, with the ability to prioritise tasks and manage a busy workload
• Empathy and passion for the aims, objectives and activities of the Charity
• Professional, reliable, and responsible

HOW TO APPLY

To apply please send us a copy of your CV, portfolio or examples of your work and a covering letter of no more than two pages to:[e-mail]

Your cover letter and portfolio/work examples should demonstrate why you are interested in applying for the role and what skills, experience and qualities you will bring.

For further information about the role please contact: [e-mail].

For further information about our Charity, please visit our website

wiltshirebathairambulance.org.uk/careers.

CLOSING DATE

Midday on Sunday 22 June, with interviews taking place on Wednesday 2 July