Social Media and Communications Co-Ordinator

Krafti-Kit; Peterborough; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading fashion retailer is seeking a Social Media and Communication Coordinator to enhance brand presence through strategic social media management. Responsibilities include content creation, campaign management, and community engagement. The ideal candidate has exceptional copywriting skills and is proficient in social media tools. This role offers a competitive salary and benefits including discounts and bonuses.

Benefits

50% Discount on all brands

Enhanced Holiday allowance

Pension & Life assurance

Bonus scheme

Employee wellbeing and assistance programme

Retail discounts

Qualifications

• Creative thinker.
• Exceptional copywriting skills.
• Proficient in social media tools and analytics.
• Working knowledge of editing software.
• Strong commercial awareness and SEO appreciation.

Responsibilities

• Develop and manage social media strategies.
• Collaborate to produce engaging content.
• Plan and execute social media campaigns.
• Build relationships with online communities.
• Conduct market research and competitor analysis.
• Measure campaign effectiveness and analyze metrics.

Skills

Creative thinking

Exceptional copywriting skills

Proficiency with social media platforms

Video & photography editing software knowledge

Commercial awareness & appreciation of SEO

Job description

Overview

Contracted Hours: 37.5 hours a week - Monday to Friday 9am to 5pm - Office Based

What Is The Role

The Social Media and Communication Coordinator at AK Retail Group is responsible for managing and executing the company’s social media strategy to enhance brand presence and engagement.

What You Will Do

• Social Media Management: Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, X, Threads, YouTube and TikTok. Schedule posts to ensure a consistent online presence and respond to comments and messages.
• Content Creation: Collaborate with the marketing, creative & paid socials teams to produce engaging content, including graphics, videos and UGC. Ensure content adheres to brand guidelines and maintains a cohesive look.
• Campaign Management: Plan and execute social media campaigns to promote new products, movements, trends and events. Align social media efforts with broader marketing campaigns.
• Community Engagement: Build relationships with online communities, influencers, and brand advocates. Organise and participate all influencer PR opportunities and content.
• Market Research: Stay updated with social media trends and conduct competitor analysis to identify opportunities. Provide insights and recommendations based on market research.
• Reporting and Analysis: Track and analyse social media metrics to measure campaign effectiveness. Prepare weekly performance reports and make data-driven adjustments.

What You Will Bring

• Creative thinker.
• Exceptional copywriting skills.
• Proficiency with social media platforms, tools, and analytics.
• Working knowledge of video & photography editing softwares.
• Undeniable commercial awareness & a clear appreciation of SEO.

The Company

Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand, BadRhino, our Long Tall Sally brand and our most recent addition, PixieGirl Petites, the business is growing at pace to cater for non-standard sizes on the high street and online.

Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast paced, ever evolving and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion retailer in the UK whilst continuing to develop our brands into new and exciting niche markets both in the UK and further afield.

The Benefits

• 50% Discount on all of our brands
• Enhanced Holiday allowance
• Pension & Life assurance
• Bonus scheme
• Employee wellbeing and assistance programme
• Retail discounts