Social Media & Advocacy Manager

Mark Anthony Group; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading drinks company in London seeks a Social Media & Advocacy Manager to manage and grow White Claw’s social ecosystem. Responsibilities include creating engaging content, managing influencer programs, and analyzing performance metrics. The ideal candidate has a Bachelor's degree and 4+ years in social media roles. A hybrid working model is offered with occasional national travel.

Qualifications

• 4+ years of experience in social media or digital content roles for drinks, FMCG or lifestyle brands.
• End-to-end ownership of influencer or advocacy programmes.
• Experience managing paid social budget.

Responsibilities

• Own day-to-day management of social channels for White Claw.
• Build monthly content calendars aligned with brand plans.
• Manage community interactions for fast responses.

Skills

Strong collaboration

Creative direction skills

Data and analytics knowledge

Strong copywriting

Education

Bachelor’s degree in Business, Marketing, Commerce, or related field

Tools

Meta Insights

Google Analytics

Sprout

Job description

About us

Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más+ by Messi.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.

Location

Your primary place of work will be our London office, with occasional national travel as required for this role. We love the vibrant atmosphere of our office, which fosters collaboration and celebration. That said, we also value the flexibility and productivity that working from home can provide, so we offer a hybrid work arrangement to support our staff's needs.

What you’ll do

As our new Social Media & Advocacy Manager as part of our UK Marketing team you will own the full social ecosystem for White Claw, Mas+ by Messi and our challenger Ready to Drink (RTD) portfolio in the UK. You’ll be the brands’ real-time voice, shaping channel strategy, and forging creator partnerships that turn cultural sparks into conversation. From TikTok feeds and festival fields to Direct-to-consumer (D2C) drops and house-party selfies, you’ll translate a digital-first, community-led vision into scroll-worthy moments that deepen relevance, capture first-party data and fuel commercial growth.

Additional key responsibilities include:

• Own day-to-day management of all White Claw UK social channels and partner with global teams to localize Mas+ content for the UK market.
• Build monthly content calendars aligned with brand plans and activate reactive, real-time posts around trends, culture and key brand moments.
• Manage community interactions in collaboration with the Digital Centre of Excellence, ensuring fast responses and an on-brand tone of voice.
• Amplify In-Real-Life (IRL) experiences such as festivals and events across social to extend reach, engagement and advocacy.
• Oversee the UK content pipeline; briefing, creating and curating assets, and apply a test-and-learn approach to formats, captions and scheduling.
• Monitor channel performance through dashboards and reports, using paid budgets to scale high-performing content and optimize reach and frequency.
• Lead the UK influencer strategy and advocacy programme, integrating creators, superfans and user generated content to deepen connection and drive engagement.
• Capture first-party data, ensure legal and compliance standards are met, and leverage social listening, trend insights and competitor analysis to identify new platform and content opportunities.

What you’ll bring

• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• 4+ years of experience brand-side in social media or digital content roles for in drinks, FMCG or lifestyle brands.
• End-to-end ownership of influencer or advocacy programmes, including planning, contracting and performance reporting.
• Data and analytics knowledge (e.g. Meta Insights, Sprout, Google Analytics, etc.), turning insights into data-driven recommendations.
• Strong copywriting and creative direction skills with a clear understanding of brand tone.
• Experience managing paid social budget and working closely with media teams.

Candidates are encouraged to showcase their creative work by including links to portfolios or relevant projects in their application.

Who you are

• Strong collaboration, working cross-functionally, knowing when to influence, when to collaborate, and how to manage complex, fast-paced workloads.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about culture, trends, and digital innovation, as well as a deep understanding of the drinks market landscape.
• Self-motivated with a sound sense of ownership and accountability.
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

At Mark Anthony Brands, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.