Social Listening Consultant

JR United Kingdom; City Of London; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading insights agency seeks a freelance Social Listening Consultant for a strategic project in the consumer health sector focused on the Chinese market. Ideal candidates are fluent in Mandarin, experienced with Brandwatch, and possess a strong understanding of consumer insights. The role includes analyzing consumer perceptions and providing actionable insights to shape brand strategies.

Qualifications

• Experience in healthcare or FMCG sectors for the Chinese market is ideal.
• Able to turn unstructured data into actionable insights.
• Culturally attuned to nuances in Chinese online conversations.

Responsibilities

• Analyse consumer perceptions and monitor market dynamics.
• Develop strategic recommendations based on findings.
• Explore consumer needs and usage patterns.

Skills

Fluency in Mandarin Chinese

Experience with Brandwatch

Social listening

Digital research

Consumer insights

Detail-oriented

Job description

Social network you want to login/join with:

Social Listening Consultant, london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

6

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Insight Agency - Consumer Health Client

London - can be remote

An award-winning insights agency is looking for a freelance Social Listening Consultant to support a strategic project for a leading consumer health brand in the Chinese market. This role requires fluency in Mandarin and hands-on experience with Brandwatch and Keyword.io to deliver high-impact insights.

Role & Responsibilities:

• Understand the competitive landscape: Analyse consumer perceptions of competing products, uncover unmet needs, and monitor market dynamics
• Deep dive into consumer needs and benefits: Identify what drives consumer interest, engagement, and loyalty within the health space
• Explore usage patterns, daily routines, and purchase drivers through online conversation analysis
• Analyse sentiment and awareness: Measure how the brand and its competitors are discussed and perceived across key platforms
• Work with the wider insights team to develop strategic recommendations based on findings—helping shape brand, product, and communication strategies

Skills & Experience:

• Fluent in Mandarin Chinese (written and spoken) – essential
• Proven experience using Brandwatch and Keyword.io in an agency or brand-side environment
• Experience in social listening, digital research, or consumer insights, ideally in the healthcare or FMCG sectors for the Chinese market
• Able to turn unstructured data into actionable insights and clear narratives
• Detail-oriented and culturally attuned to nuances in Chinese online conversations

How to Apply

Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page

Social Listening / Brandwatch / Keyword.io / Agency / Healthcare / Mandarin / Chinese / China